Redcats USA launches one-stop shopping plus-size fashion site

Redcats USA, a multi-channel retailer of apparel, lifestyle, domestic and sporting goods, has launched a one-stop-shopping online multi-brand site. The new master web site—OneStopPlus.com—combines four brands in plus size apparel: Woman Within, Roaman’s, Jessica London, and KingSize.

The umbrella site gives shoppers access to all of Redcats plus-size brands with one log-in and one combined shopping cart. It will feature women’s apparel in sizes 12W to 44 W and men’s apparel in sizes up to 10XL.

Features on the new site include personalized promotions, “add to bag” coupon functionality, wish list, advanced search, item availability on product detail pages, fit guides, product specific fit tips, multiple zoom images, and a series of related editorials, guest editors and interactive features with advice for plus-sized women.

“OneStopPlus.com focuses on meeting needs, treating the customer as an individual, creating a sense of community, all of which is accomplished by offering high quality service, plus-size expertise, stylish fashion at value prices and, most important, convenience,” says Stephanie Sobel, executive vice president of the Special Sizes Group.

Redcats USA—No. 28 in the Internet Retailer Top 500 Guide to Retail Web Sites, did a private launch of the new site for current customers in late October. It plans to aggressively market the site via online advertising on sister sites, e-mail promotions, package inserts and other strategic marketing approaches.