Benchmark Brands names a new manager of call center operations

Benchmark Brands has appointed John Caplinger as director of customer care. Caplinger joins Benchmark Brands from Allconnect Inc., an Atlanta relocation service company, where he operated a 225-seat customer contact center.

In his position with Benchmark Brands, Caplinger will oversee the company’s in-house customer contact center. Benchmark Brands’s customer contact center handles more than 1 million calls per year. The center handles sales for the company’s FootSmart catalog and e-commerce site.

Benchmark Brands is No. 216 in the Internet Retailer Top 500 Guide to Retail Web Sites.