Audio Book Club Selects Dotomi Direct Messaging™ For Online Customer Retention
Personal, Relevant and Timely Messages in Banner Ads Ease Privacy Concerns and Improve Online Customer Relationships
Boston, MA - June 28, 2004 - Dotomi, an online customer retention leader in one-to-one messaging between marketers and consumers, announced today that Audio Book Club, Inc., a division of MediaBay, Inc. (NASDAQ: MBAY) will use Dotomi Direct MessagingTM to provide its online members with personal, permission-based messages delivered through ad banner real-estate.
Audio Book Club is believed to be the world`s largest audiobook membership club, with a total file of over 2.5 million names. With Dotomi Direct Messaging, Audio Book Club can now send personal and targeted messages to its members offering books catered to their individual interests, with purchase only a click away. In banner ads, Dotomi Direct Messaging will enable Audio Book Club customers to have an ongoing dialogue with them - providing specific audiobook preferences and interests. Dotomi provides the combined benefits of direct marketing and targeted e-mail marketing within the ad banner space. As a result, consumers receive more timely and relevant marketer messages while surfing the Web and are informed without being inconvenienced.
"We evaluated a number of advertising options to effectively communicate with our members while respecting their privacy," said John Levy, Acting Chairman and Chief Financial Officer of MediaBay. "Retaining our customers by building strong relationships and offering audiobooks that they will enjoy is our main objective. We believe, Dotomi Direct Messaging provides us with the ability to deliver timely, relevant messages to encourage growth of our online community and ultimately increase online purchases."
In order to help marketers build trust and respect with their customers, Direct Messaging is fully privacy-compliant and certified by the TRUSTe Privacy Seal Program. Dotomi Direct Messaging is opt-in only and enables marketers to utilize the information customers give them willingly. Throughout the customer relationship, Direct Messaging offers the consumer the option to opt-out at any time through a drop-down menu on each ad banner. Dotomi provides an Audio Book Club Direct Messaging Center that gives their customers a central inbox to retrieve online messages, change preferences, forward membership to friends, or to opt-out.
"With Direct Messaging, marketers are provided a non-intrusive, personal messaging channel to communicate directly with their customers while they are surfing the Web," said John Federman, President and CEO of Dotomi. "We are excited to be working with Audio Book Club, and are confident that Direct Messaging will increase both sales and customer relationships within their online community."
To learn more about the Company, Dotomi Direct Messaging™ and to see a demo, please visit their Web site at www.dotomi.com.
About Dotomi
Founded by the creator of Instant Messaging, Dotomi changes the way marketers communicate with their customers by creating a one-to-one messaging channel on the Web. Dotomi Direct Messaging™ transforms traditional ad banner space into a personal message window, which empowers marketers with the ability to deliver personal, timely and relevant content to individual consumers. Dotomi is pioneering this new form of consumer outreach - leveraging the power of consumer opt-in via ad banner real-estate. Since Dotomi`s launch in March 2003 in Israel, the Company established over 350,000 distinct "points of permission" with some of the largest corporations in Israel, such as: American Express, Blockbuster, Tower Records, Meridian Hotels and iBooks, and is currently the only company offering this level of one-to-one marketing in the ad banner space. Dotomi is privately held, with headquarters in Boston and offices in New York and Tel Aviv. For more information, please visit www.dotomi.com or call 617-399-5000.
About Audio Book Club
Audio Book Club is one of the world`s largest sellers of audiobooks and is believed to be one of the largest audiobook membership clubs, having a total file of over 2.5 million names. Audio Book Club markets and sells audiobook titles via direct mail and through its Internet website www.audiobookclub.com.
About MediaBay
MediaBay, Inc. (Nasdaq: MBAY) is a multi-channel, media marketing company specializing in the $800 million audiobook industry and old-time radio distribution. MediaBay`s industry-leading content library includes over 60,000 classic radio programs, 3,500 film and television programs and thousands of audiobooks. MediaBay distributes content through more than 20 million direct mail catalogs; streaming and downloadable audio over the Internet; over 7,000 retail outlets; and a 230 station syndicated radio show. For more information on MediaBay, please visit http://www.MediaBay.com or its subsidiary sites: audiobookclub.com, radiospirits.com, and radioclassics.com.
Contacts:
Mike Manning
Connors Communications
212-798-1418
mike@connors.com
Joanna Watson
Dotomi
617-399-5000, x203
joanna.watson@dotomi.com
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