Google’s growth shows the power of a specialized site, NetRatings says
Search site Google.com was the fastest growing major Internet site in May, the Nielsen/NetRatings Global Internet Index reported this month. Google gained nearly 4 million new users in May to bring its unique audience to 55.6 million. Google, however, was still in fifth place behind Yahoo.com, which logged 115.2 million unique visitors; MSN.com with 103 million; AOL Time Warner, with 93.7 million and Microsoft, with 75 million.
“The idea of specialist search sites remains powerful,” says Richard Goosey, international chief of measurement science at NetRatings. “Google’s site design is one of the simplest on the web, placing the emphasis on the speed and power of Google’s search technology. By comparison, many big portals offer a potpourri of varied services, believing that surfers prefer the convenience of a group of online services as opposed to a dedicated search engine.”
Amazon.com continued as the leading retail site, ranking number 7 in May with 36 million unique visitors. EBay ranked number 9 with 30.7 million visitors.
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