SportsLine.com Inc. has chosen GSI Commerce Inc. to re-launch and operate its MVP.com online store. SportsLine says it is terminating its agreement with USA Interactive to operate the site. It says the termination was mutually agreed on. USA Interactive will continue to run the store until the re-launch is completed later this month or early next.
GSI Commerce, an outsourced provider of e-commerce solutions that counts most sporting goods retailers among its clients, will develop and operate all facets of the MVP.com store, including a revised design, customer service, order processing and fulfillment, while SportsLine.com will oversee merchandising and marketing. The store will feature sporting goods, licensed merchandise and memorabilia.
“GSI has a proven platform and the broadest assortment of sporting goods products on the Internet and SportsLine.com has demonstrated its ability to drive users to the store and convert them to purchasers in areas where there is a solid assortment of products," said Andrew Sturner, president of corporate and business development for SportsLine.com. "We anticipate that the combination should result in a more robust business long-term."
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