Toys R Us Inc.’s ToysRUs.com today launched an online store for specialty collectors items ranging from dolls to games and memorabilia from brands such as Barbie and The Simpsons.
The web site, www.collectors@toysrus.com, will offer more than 1,000 items, including products available for the first time and exclusive to ToysRUs.com. It will also enable shoppers to order hot items in advance of their official introduction, and to participate in auctions of limited edition items.
"Our goal is to become the destination that collectors go to first to search for new additions to their portfolios," said Greg Ahearn, vice president marketing for ToysRUs.com, Fort Lee, NJ.
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