Search company 360i hires director for fast-growing media services division
Search marketing agency 360i has hired Laura Mete Frizzell to direct and develop the expansion of 360i’s media services division.
The agency reports that its media services business grew almost 600% in first quarter revenues over last year. The media services division provides services in vertical search, local search, contextual advertising, shopping feeds, data feeds, emerging opportunities.
360i’s approach focuses first on opportunities that will drive the highest return on investment and volume for clients then turns to lower volume opportunities that complement and enhance the overall strategy.
Mete Frizzell has managed search marketing and large-scale online advertising programs for several Fortune 500 companies. In 1997, she founded the online media department for Deutsch, a New York-based full-service integrated marketing and communications company. In 2000 she joined Boston-based Media Contacts as a managing principal where she was responsible for growing the digital marketing department to more than $30 million in annual revenues.
Most recently, Mete Frizzell worked as an independent marketing consultant providing integrated marketing communications solutions, defining media tactics and developing and implementing strategies to help businesses define prospects.
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