ClickCadence renames itself BeatBox Technologies
ClickCadence, a provider of technology for analyzing traffic to web sites, has changed its name to BeatBox Technologies to build on its brand association with BeatBox analytic tools, the company said.
“Our goal is to make it easier for customers to recognize, remember and request all our products under one name – the BeatBox banner,” said ClickCadence president Michael Dickey. “We’ve been marketing BeatBox products for 2 years and customers remember the name easily; now we’re simplifying by aligning the company identity with the product and technology.
The company said BeatBox Technologies will begin executing its growth strategy by introducing a series of new web optimization appliances for companies of all sizes. BeatBox tools let users capture and review site traffic to analyze the traffic patterns of web site visitors.
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