E.PIPHANY STRENGTHENS 6.5 SUITE WITH ENHANCED MARKETING CAPABILITIES
New Features Deliver Improved Marketing Effectiveness and Efficiency
SAN MATEO, Calif. -- June 28, 2004-- E.piphany, Inc. (Nasdaq: EPNY), the leading provider of customer relationship management (CRM) solutions to consumer-oriented businesses, today announced the delivery of dozens of new enhancements to the E.piphany® 6.5 CRM software suite. The E.piphany 6.5 software suite is a family of modular CRM applications that help the largest consumer-oriented companies increase profitability by making every interaction intelligent. Built on the industry`s most modern architecture, the E.piphany 6.5 software suite drives measurable business value by leveraging existing systems and allowing new functionality to be deployed incrementally over time.
Faced with increased legislation, message saturation and the requirement to show quick return on investment, consumer-oriented companies are increasingly using marketing to empower decisions in their sales and service activities. The new features increase time to market with easy-to-use tools for campaign creation and testing; improve business responsiveness with real-time results on marketing effectiveness; and drive higher ROI by providing deeper understanding of the business value of each program.
“From a user perspective, these are significant improvements,” said Atique Shah, vice president of CRM and technology solutions, Churchill Downs Inc. “The new E.piphany features and enhancements will allow us to better understand our marketing effectiveness on a daily or even hourly basis. Being able to quickly gain insight into customer behavior and business drivers will help us evolve our customer communications and improve our results.”
“Driven by input from our customers, these new enhancements reinforce the leadership role that marketing solutions take in powering customer intelligence across the enterprise,” said Karen Richardson, CEO of E.piphany. “We continue to deliver industry-leading CRM solutions that drive revenue through intelligent customer interactions.”
The E.piphany 6.5 software suite is a family of modular CRM applications that seamlessly blend three product lines, E.piphany Marketing, E.piphany Sales, and E.piphany Service, each of which is powered by real-time intelligence and best-in-class analytics. New features, functionality and enhancements in the updated version include:
• Usability improvements for marketers, including reusable campaign logic at a click of a button; scenario testing and what-if analysis; and improved expressiveness for campaign queries and list management
• Enhancements to campaign effectiveness reporting including new real-time campaign results views; report manipulation capabilities; and tighter integration with business productivity solutions
• Enhanced scalability with improvements to incremental data streaming and concurrent data processing capabilities
• Expanded platform support for 64-bit Windows, SQL Server and Oracle databases, and BEA WebLogic for AIX
The Epiphany CRM software suite is used by leading consumer-oriented businesses worldwide, including Autotrader.com, Bell Canada, California State Automobile Association (CSAA), CDS, CIGNA International, Citibank, DHL, ebookers, Emerson Electric, Expedia, Hard Rock Café, HBOS plc, ING Direct, Interpay, Interval International, KLM, Kodak, Mazda, Merrill Lynch, MGM MIRAGE, Orange, Petco, Pier 1, Schwans, Sears, Staples, Swisscom, TELUS Mobility, Wells Fargo and Zale Corporation.
About E.piphany
E.piphany provides CRM software solutions that increase profitability at the largest consumer-oriented companies by making every customer interaction intelligent. With over 475 customers – including nearly 35 percent of the Fortune 100 – E.piphany powers deep customer insights and optimizes each relationship from both a revenue generation and customer retention viewpoint. Built on the industry`s most advanced, service-oriented architecture, E.piphany software solutions address problems that span business silos, departmental functions and geographic locations, and result in rapid, measurable ROI. With a suite of blended marketing, sales and service solutions, E.piphany enables global organizations to align touchpoints, processes and technologies around the most valuable enterprise asset – the customer. With worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than 40 countries worldwide.
E.piphany and the E.piphany logo are registered trademarks of E.piphany, Inc in the United States and other jurisdictions. All other trademarks are the property of their respective owners.
Safe Harbor Statement
This press release contains forward-looking statements regarding the release of E.piphany software products and results that may be achieved using such products. The success of the products described above and the future operating results of E.piphany may differ from the results discussed or forecasted in the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, but are not limited to: delays in market and customers` acceptance and implementation of the E.piphany software products; risks associated with new versions and new products; compatibility of the E.piphany software products with other software programs; existence of errors or defects in products; significant current and expected additional competition; and the need to continue to expand product distribution and services offerings. These factors and others are described in more detail in E.piphany’s public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in E.piphany’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in E.piphany’s prior press releases. E.piphany assumes no duty to update any statements made in this press release.
Public Relations Contacts:
Gordon Evans
E.piphany
650.356.3842
gevans@epiphany.com
Cassie Divine
Access Communications
415.844.6248
cdivine@accesspr.com
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