- France`s Le Monde Among Customers Now Targeting Ads by Nation, Region, City
MOUNTAIN VIEW, California, June 29 -- Quova, Inc., the world`s leading provider and developer of Web geography services and technologies, today announced a partnership with Real Media Europe, a division of 24/7 Real Media (Nasdaq: TFSM), to deliver business-critical geo-targeting data to European customers of Open AdStream(R), Real Media`s ad serving solution for Web publishers. Real Media Europe has deployed Quova`s patented GeoPoint solution as an add-on geo-targeting module for clients of Open AdStream Local (the company`s enterprise software product) and as a completely hosted solution for customers of Open AdStream Central (the Company`s centrally hosted ASP service). Real Media customers such as Le Monde, Benchmark Group, SkyRock and Les Echos in France, and VG and Aftonbladet in Scandinavia can now target their advertising by nation, region, city and postal code with geo-targeting modules upgraded by Quova`s technology.
"Offering Quova`s geo-targeting data has been of tremendous benefit to our business," said John Piccone, European technology sales director for Real Media Europe. "Open AdStream customers can now employ an enhanced targeting tool that provides more precision than ever before on a fully international scale. Increasingly publishers understand the importance of incorporating geo-targeting into the ad serving process to maximize the value of their content."
One such publisher is Le Monde, one of the world`s most respected news organizations. Le Monde`s Web site at www.lemonde.fr is a primary news source for millions of expatriate Frenchmen and French-speaking online visitors around the world, but Le Monde was not previously able to define and measure this audience or deliver appropriate advertising content based on each viewer`s location. With Quova`s technology, Le Monde now targets ads to specific international audiences as well as to residents of France alone.
"We are very happy with Quova`s geo-targeting data," said Arthur Millet, Online AdSales Manager, Le Monde. "We can now better understand our audience and serve them more effectively while offering our advertisers precise targeting that enhances value for them."
"Our partnership with Real Media Europe represents a breakthrough for both companies," said Gary Jackson, SVP of Operations for Quova. "Together we`re making geo-targeting a must-have capability for European advertisers to compete in an increasingly high-stakes market, and the growth potential for this combined ad serving solution on the Continent is absolutely staggering."
About Real Media Europe
Real Media Europe, a division of 24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.
About Quova, Inc.
Founded in January 2000, Quova, Inc. is the leading provider of geolocation services to online businesses. Quova`s patented technology provides the geographic location of Web site visitors in real-time, enabling businesses to manage digital rights, target content, detect fraud, conduct site analysis and ensure regulatory compliance. Quova`s customers and partners include industry leaders such as Major League Baseball Advanced Media, The Absolut Company, 24/7 Real Media, IBM SurfAid, BBC, Times Online and Sky Sports. A privately owned company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group, Schoffstall Ventures and Fidelity Ventures, Quova is headquartered at 333 West Evelyn Avenue, Mountain View, California 94041, with European headquarters in Amsterdam, The Netherlands. Quova can be reached at +1-650-528-3700 and on the Web at www.quova.com.
NOTE: Quova, the Quova logo and GeoPoint are registered service marks and/or trademarks of Quova, Inc.
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