WebMetro launches new search marketing and analytics platform

WebMetro, a provider of interactive marketing software and services, has launched DSMM2, a new version of the Dynamic Search Media Marketing platform that retailers use to analyze customer traffic on search landing pages. The new version offers increased capabilities of built-in web analytics tools that provide for granular reporting and clickstream tracking capabilities, San Dimas, CA-based WebMetro says. The analytics tools are used for determining metrics such as click-through rates, conversion rates and average order value. DSMM2 also provides tools for generating search keywords and managing keyword bids. WebMetro’s retailer clients include Frederick’s of Hollywood and The Merrick Group.