SageMetrics Adds Five New Customers to Rapidly Expanding Client Roster
SageMetrics Expands Market Share with the Addition of EmeraldCoast.com, Neutrogena, Rampage, uSwitch and Virgin Radio
NORTH HOLLYWOOD, CA - July 6, 2004 - SageMetrics Corporation, a leading provider of outsourced web analytics and behavioral targeting solutions, today announced its continued aggressive expansion of market share with the addition of five key new clients: EmeraldCoast.com (www.emeraldcoast.com); Neutrogena (www.neutrogena.com); Rampage (www.rampage.com); uSwitch (www.uswitch.com); and Virgin Radio (www.virginradio.co.uk). The new customers span multiple industries and represent SageMetrics` further entry into the eCommerce and print media realm. All five customers have selected SageMetrics as the vendor of choice for detailed analysis that will assist in optimizing site performance, growing web traffic and driving revenue.
"We chose SageMetrics because it is a strategic imperative to understand our online traffic, and we felt the Sage eCommerce product offered the best capability to do so," said Francheska Anderson, Director, Rampage.com. "SageMetrics is giving us precisely the data we need to inform marketing campaigns and optimize the grouping of products and information on our website. We are very pleased." "With analysis from SageMetrics, we can quickly and effectively decide how to optimize switching processes, which is a fundamental aspect of our business," said Narisa Najurally, User Experience Lead, uSwitch. "All the crucial information we require about customer adoption and abandonment is at our disposal."
"SageMetrics gives us the figures we need to remain the world`s most listened-to online radio station," said James Cridland, Managing Editor, Virgin Radio New Media. "Virgin Radio`s website is the most visited commercial radio station website in the UK: SageMetrics tells us why, and what our listeners are looking at. We see it almost as an extra member of our team."
"SageMetrics continues to lead in the web analytics space, as our newest customer acquisitions attest," said Kenneth Nwabueze, President and CEO of SageMetrics. "Major brands around the world use SageMetrics` powerful solutions to solve substantial online business challenges. Time and again, SageMetrics has demonstrated quantifiable benefits for our customers, and we look forward to helping our newest clients achieve significant online success, as well." About EmeraldCoast.com EmeraldCoast.com is operated by Freedom Interactive Newspapers of Florida, Inc., managing the Websites for the Northwest Florida Daily News, Panama City`s News Herald, The Destin Log and The Walton Sun. Freedom Interactive Newspapers of Florida, Inc. is also a full-service Internet shop, offering Internet marketing, Web development and hosting. EmeraldCoast.com launched May 1, 2001. However, the community has been utilizing the individual newspaper Web sites since 1996.
About uSwitch
uSwitch.com is a free, impartial online comparison service which helps consumers compare prices on gas, electricity, home telephone and digital television. uSwitch`s aim is to help customers take advantage of the best tariffs and services on offer from every supplier. The company has developed a calculator which evaluates a number of factors including price, location, service and payment method, and advises consumers on the best deal to suit their needs. If they chose to, consumers can switch while they`re online or phone customer services direct. The service is also available via telephone, fax and post. About Virgin Radio Virgin Radio is the UK`s only commercial rock music station. It can be heard on 105.8FM in London, on 1215AM nationwide, on any DAB Digital radio, via Sky Digital and the cable TV networks and via WorldSpace. Virgin Radio is the world`s most listened to station on the internet and can be heard at www.virginradio.co.uk. Virgin Radio is wholly owned by SMG plc.
About SageMetrics Corporation
SageMetrics Corporation is a leading outsourced web analytics and behavioral targeting solutions provider that integrates online and offline data from all points of customer or partner contact. SageAnalyst and SageAssist - SageMetrics` web analytics solutions - provide customizable services and tools for data collection, mining, analysis and reporting. SageAMP, a platform for behavioral targeting, is a closed-loop solution that creates user profiles and proactively delivers targeted content, ads and email. SageMetrics was founded in 1997 with world headquarters in North Hollywood, California, and European headquarters in London, England. For more information, visit the company Web site at http://www.sagemetrics.com or call 818-505-6409.
Sarah Blanch
Sr. Marketing Manager
SageMetrics
818-505-6409 x174
sblanch@sagemetrics.com
www.sagemetrics.com
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