COMMERCIALWARE ANNOUNCES CWDIRECT 8.0
Latest Version of Cross-Channel Retail Solution Includes Integration with the QuickAddress Pro, Newgistics SmartLabel; Enables Retailers to Improve Call Center Efficiency, Address Consumer Credit Needs
Natick, MA – July 8, 2004 – CommercialWare, Inc., a leading provider of cross-channel retail management software, today announced CWDirect 8.0, the latest release of its flagship order management and fulfillment product for direct-to-consumer retailers. CWDirect 8.0 is a software solution that enables cross-channel retailers and direct marketers to interact with, transact with and support their customers in a consistent manner at all points-of-touch. The new version includes several significant enhancements to allow retailers the ability to increase productivity and improve customer service.
One of the many new features of Version 8.0 is the ability to use SmartLabel from Newgistics, the leader in returns management solutions for direct retailers. Newgistics’ SmartLabel is a returns service that allows customers to return merchandise purchased online or through catalogs effortlessly. This enables customer service representatives to proactively address customers’ exchange or credit needs, resulting in increased customer loyalty.
Another enhancement of the product is its integration with the QuickAddress Pro address management solution from QAS Software, an international leader in address management software. This integration delivers increased ROI for retailers and direct marketers, helping to ensure a reduction in undeliverable mail, fewer product delivery returns and bill-backs, and an improvement in call center efficiency.
Enhanced fraud detection for cross-channel commerce is also included in CWDirect 8.0. As it is often difficult to identify fraudulent patterns in a high volume retail environment, CWDirect can now invoke business rules to identify and curtail these activities, thus increasing operational efficiencies and decreasing fraud. In addition, the product allows retailers to better comply with Sarbanes-Oxley through the creation of audit application to track, manage and analyze all changes to business logic over any user-defined period of time. The product also enhances the capture and analysis of promotional campaigns to more effectively track performance and ROI.
The emergence of cross channel commerce, influenced by an increase in Web commerce in the European Union (EU), has required that EU retailers manage financial and customer information across geographies and currencies. In response to this need, CWDirect 8.0 has expanded international enhancements through financial interfaces and localization for EU and UK currencies.
Finally, in the promotion of its leading edge technologies in cross-channel retailing, CommercialWare has packaged in many additional features and functionality that support an overall cross-channel environment within the retail enterprise, furthering integration with CWStore and other point of sale solutions.
“Retailers and direct-marketers are constantly looking for ways to improve their operations and increase customer service, while improving their bottom line,” said Donny Askin, founder and CEO of CommercialWare. “This latest version of our flagship cross-channel product offers our customers new features and the ability to take advantage of our strategic partnerships to help them meet these business objectives. When integrated with CWStore, our award-winning point-of-sale solution, CWDirect provides true cross-channel commerce, enabling a company to create new revenue and growth opportunities, improve customer relationships, and increase profitability.”
Cross-channel functionality allows retailers to offer a consistent shopping experience across all customer touch points by capturing and managing transactions and inventory information via one central database, regardless of where a purchase originated. CommercialWare’s suite of cross-channel products enhance the customer experience and support customer satisfaction, while reducing operating costs, facilitating better decision-making, and improving time-to-market for new product introductions.
About CommercialWare, Inc.
Headquartered in Natick, Massachusetts, with offices in Toronto and New York City, CommercialWare, Inc. is the leading developer of software solutions that offer cross-channel functionality to retailers and direct marketers - small and large, seeking to optimize transactions from all customer touch points. CommercialWare`s comprehensive portfolio of products provide cross-channel infrastructure linking all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare, the Brand in Cross-Channel Retail, offers a confluence of solutions that power more than 130 leading retail brands, including Abercrombie and Fitch, Starbucks, Party Land, Chico’s, J.Jill, Ritz Camera, JoS A. Bank, and Patagonia. For additional information, please visit www.commercialware.com.
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