DemandTec to Continue Delivering Price and Promotion Optimization to RadioShack Stores Nationwide
San Carlos, Calif. – July 7, 2004 - DemandTec, the leading provider of Consumer Demand Management (CDM) software for retailers and consumer products firms, announced that based on outstanding results to date, RadioShack Corporation (NYSE: RSH) has renewed its license to DemandTec PriceTM several months early, and will also implement DemandTec PromotionTM in all 5,100 of its company-owned stores.
“For generations RadioShack has been a bridge between people and technology, so it’s especially gratifying to see DemandTec software performing so well for over 5,000 stores nationwide,” said DemandTec CEO Dan Fishback. “As their marketplace becomes more competitive, RadioShack relies on DemandTec to deliver state-of-the-art insight into consumer needs and behavior and the ability to combine precise merchandising strategies with their legendary customer service.”
“Utilizing DemandTec’s software and science, we have the ability to understand our consumer demand and develop pricing and promotion strategies that result in both satisfied customers and enhanced profitability,” said Don Carroll, senior vice president and chief marketing officer of RadioShack Corporation. “It took less than nine months to implement DemandTec Price across all of our company stores, and we expect continued benefits in 2004 from DemandTec Price and the implementation of DemandTec Promotion.”
About DemandTec
DemandTec’s patented Consumer Demand Management applications offer a powerful way for retailers and manufacturers to accurately forecast consumer demand on hundreds of thousands of items simultaneously and to execute merchandising strategies that meet business goals for sales, profit, and price image. RIS News ranked DemandTec #1 in Strategic Value among the top 45 software vendors in retail. DemandTec products include MyDemandTec, DemandTec Price, DemandTec Promotion, DemandTec Markdown and the DemandTec Science platform. DemandTec customers include RadioShack, H-E-B Grocery Co., Longs Drugs, Brookshire Grocery Company, Duane Reade and B&Q plc. For more information, please visit www.demandtec.com.
Press contact:
Kimberly McDonald Baker
DemandTec Inc.
650-226-4678
kimberly.baker@demandtec.com
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