Webmetrics and ClickTracks Partner to Deliver Correlated
Web Site Performance, Traffic and Marketing Data
San Diego July 13, 2004 Webmetrics, a provider of web site testing, monitoring and measurement services, today introduced HitAnalyzer, a new hosted web site performance and analytics reporting service. HitAnalyzer is a subscription-based service that captures, tracks and logs unique visitor IDs, behavior and referring page activity, providing customers with graphical representation of web site analytics data. When used in concert with any of Webmetrics` monitoring services, including SiteMonitor, AppMonitor or VitalStats, HitAnalyzer customers can correlate analytics and site, application and server performance data to determine site performance in relation to end-user traffic and behavior.
"The enterprise user base for our web site and transaction monitoring services has become very diversified expanding from IT departments and NOCs to marketing departments and partners that want to compare site performance data with that of web analytics," says Tim Drees, CEO, Webmetrics. "Analytics enhances the value of our data across the enterprise by delivering metrics that addresses the collective web performance reporting needs of our executive, IT, and marketing users."
HitAnalyzer integrates with Webmetrics monitoring services, providing a holistic view of web site load and transaction times, visitor traffic data and online marketing campaign ROI. HitAnalyzer was designed to correlate analytics and web site, transaction and server monitoring data to identify how traffic affects site performance and vice versa. For example, HitAnalyzer graphs the effect high traffic levels cause on page load times and CPU usage, or what affect slow web pages has on visitor traffic.
HitAnalyzer Reporting
Report templates can be customized with the desired set of analytics, performance and correlated graphs, and can be generated ad hoc from the Webmetrics control panel or scheduled for daily, weekly and/or monthly delivery via email. HitAnalyzer graphs ten key analytics metrics including the number of page views, visits and new/returning visitors by time period, as well as top ten referrers, paths and search phrases by search engine. HitAnalyzer also correlates and graphs the following analytics and monitoring data:
• Website Monitoring Data
- Page load times
- Errors
• Transaction Monitoring Data
- Transaction load times
• Server Monitoring Data
- CPU
- Swap
- Memory
• Web Analytics Data
- Page Views
- Unique Visitors
- Site Visits
ClickTracks Partnership
Webmetrics has partnered with ClickTracks to deliver HitAnalyzer - a service-based offering that resides on Webmetrics GlobalWatch Network and integrates with all of Webmetrics monitoring data and services. HitAnalyzer customers will be provided with the powerful ClickTracks Viewer client-side application, which is compatible with HitAnalyzer analytics data. The ClickTracks client provides customers with an interactive view of HitAnalyzer analytics by superimposing visitor data directly onto the pages of their sites. Within the ClickTracks Viewer, HitAnalyzer customers can generate comprehensive analytics reports that detail site navigation patterns, PPC, SEO and ROI statistics. ClickTracks reports include:
• Overview Reports provides a high level snapshot of marquee traffic analytics, including the number of visitors, average time spent interacting w/ the site, top search queries and referrers
• Navigation & Visitor Behavior Reports identifies viewing statistics and path history for every website page and visitor
• Campaign Reports tracks online search engine campaign performance (both organic and pay-per-click), conversation rates and ROI
• Search Reports identifies the number of visitors entering your site from multiple search engines and terms
• What¹s Changed Reports identifies unusual activity since the last analysis session, showing significant increases or decreases in the key web analytics metrics, including number of visitors, referrer and campaign performance
"I know I¹m biased, but Webmetrics couldn¹t have picked a better product to enhance their current offerings," noted John Marshall, ClickTracks¹ CEO. "The ease of integration, coupled with the insightful marketing analytics ClickTracks offers means that Webmetrics customers will benefit immediately. In essence, Webmetrics is showing their customers‹and their industry‹that they understand that customers are wanting more. While we feel this is a trend that will continue, it¹s obvious that Webmetrics will be considered a pioneer in combining high-level tech-related analytics and data with powerful marketing metrics."
HitAnalyzer Pricing and Availability
HitAnalyzer is now available, and priced according the number of monthly page views and the number of domains supported. HitAnalyzer starts at $50 per month for up to 50,000 monthly page views. For more information, go to http://www.webmetrics.com/webanalytics.html. To sign-up for a free 10-day HitAnalyzer trial, contact Webmetrics at 877-524-8299 or sales@webmetrics.com.
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. ClickTracks was voted `Best Web Site Analysis Tool` in ClickZ`s 2003 Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional. For more information, please visit http://www.clicktracks.com/.
About Webmetrics
Webmetrics is a leading provider of web site testing, monitoring and measurement services for e-business. The Company sells and promotes services through its direct sales force, as well as via developer, hosting and system integrator channels. Using Webmetrics services, SMBs and enterprise customers can test, monitor and measure the performance of websites, transactions and supporting systems to ensure 24/7 uptime and transaction integrity. Webmetrics¹ GlobalWatch network spans more than 17 cities worldwide, with POPs throughout North America, Asia, and Europe. The Company¹s customers include Bloomberg, DHL, GMAC, Hewlett-Packard, ING Direct, Petco, Symantec and Virgin.
Founded in 1999, Webmetrics is a privately held company headquartered in San Diego, California. For more information, call 877-524-8299 or visit us at http://www.Webmetrics.com./
Media and Analyst Relations Contact:
Stella Zimmerman
Webmetrics
877-524-8299 x489
stellaz@webmetrics.com
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