Shop.com announced a partnership with GSI Commerce Inc. to help its base of online retailers and branded manufacturers to more efficiently integrate into Shop.com.
Earlier this year the two companies invested engineering resources to improve data flow between GSI Commerce’s e-commerce platform and Shop.com’s merchants. As a result, GSI Commerce’s online retailers gain better exposure to the consumers visiting the Shop.com marketplace each week, company executives say. In return, those consumers can shop each online retailer’s full list of products.
In addition to accessing more products, consumers purchasing products from GSI Commerce’s online retailers--through Shop.com participating merchants--are expected to receive more timely and complete communications concerning their order status and order processing information.
“This tighter and more complete integration of our e-commerce platform to the Shop.com marketplace provides us with enhanced ability to provide our online retail partners with another source of consumer shopping interest and extend the reach of their product offerings beyond their own web stores,” says Steve Davis, GSI Commerce senior vice president of partner services.
GSI Commerce is the first e-commerce platform provider to complete Shop.com’s third-party certification program, which was introduced earlier this year to enhance presentations of merchants’ offerings through Shop.com.
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