HP launches Spanish-language product information site for the holidays

Hewlett-Packard Co. has launched a web site to offer online access to Spanish-language product information during the holiday shopping season. In addition to the site—www.hp.com/go/hpahora—HP also has set up a dedicated phone line manned by bilingual sales representatives for U.S. Hispanic consumers.

“The Hispanic group is one of the largest in the United States and HP is committed to providing this growing community with ready access to technology to work, play and connect with others,” says Engelina Jaspers, vice president of corporate marketing. “We want to make it easier than ever before for Spanish-speaking consumers to learn about HP products and make the best choices for themselves and their families.”

Select HP retailers also will be hosting Demo Days, where Spanish-speaking HP employees will be on-site during peak weekend holiday shopping times. And Spanish-language HP sales materials will be offered by 200 leading retailers in Arizona, California, Colorado, Florida, Louisiana, New Mexico, New York, Texas and Puerto Rico.