Bare Necessities hires a retail veteran to head up e-commerce

Online lingerie retailer Bare Necessities has hired Jessica Jackson, an ex-Victoria’s Secret director, as its vice president of e-commerce, a new position. She will report to Bare Necessities CEO Noah Wrubel. Jackson joins Bare Necessities, No. 276 in the Internet Retailer Top 500 Guide to Retail Web Sites, from The J. Crew Group, where she had been director of Internet operations since last December. She was responsible for improving site functionality and customer experience for JCrew.com.

Jackson was a 20-year veteran of Victoria’s Secret and was involved in brand development and marketing for the Victoria’s Secret catalog and web site and in collection launches such as The Miracle Bra and Second Skin Satin. Jackson was director of Internet creative services at Victoria’s Secret, and was a member of the start-up team for the launch of VictoriasSecret.com in 1998.

“We are the clear leaders in the online market for branded intimate apparel, and are continuously making investments in great talent that will enable us to capitalize and further expand our leadership position. Jessica’s industry leadership will allow us to stay ahead of the curve in offering the finest shopping experience for intimate apparel online,” Wrubel says.