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Press Releases Thursday, July 15, 2004   
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J. PETERMAN CHOOSES ECOMETRY

Cataloger of Unique and Exotic Gifts Selects Customer Focused Software

DELRAY BEACH, FL (July 14, 2004) – Ecometry Corporation, the leading supplier of multi-channel software solutions for retailers, catalogers and ecommerce companies, announced today that the J. Peterman Company has selected Ecometry to power its multi-channel operations.

The Lexington Kentucky based cataloger offers unique and exotic gifts and clothing from all over the world and provides customers the opportunity to order online via its web site, www.jpeterman.com.

The company gained worldwide name recognition when the J. Peterman Catalog was frequently mentioned on the Jerry Seinfeld TV show, and its fictional owner, “Mr. Peterman”, hired Seinfeld’s pal, Elaine, as his Creative Director.

With a reputation for superior customer service, J. Peterman Company plans to use Ecometry’s automation for logging and follow-up of customer service issues and needs. The real “Mr. Peterman”, the company’s founder and President John Peterman, states: “ All orders have the Peterman guarantee of Absolute Satisfaction -anything less, and you get your money back. Period.”

J. Peterman also chose Ecometry because of its ease of use and low cost of platform and database – Windows 2003 Server on SQL. The company expects numerous other benefits from the implementation of Ecometry, including real time web site ordering, integrated inventory status and order status as well as improved warehouse picking efficiencies. Additionally, the Ecometry Drop Ship functionality will allow J. Peterman to include drop ship products like furniture and holiday food items in its exclusive product line, but will avoid the customer service issues often associated with drop ship business models.

Ecometry President and CEO, John Marrah, believes J. Peterman will also benefit from Ecometry’s Styles matrices by which articles of clothing with multiple colors and sizes can be managed efficiently. He noted, “With Ecometry personalization capabilities, requirements such as monogramming, hemming or gift messages can be entered with the order, either by phone or via the web, and printed as work orders that are coordinated with the warehouse fulfillment process.”

Marrah continued, ”Assuring a birthday gift arrives on the right day and every customer service question is answered on a timely basis are of paramount importance to this company.” He added, “J. Peterman’s customers expect the highest quality products and service. We are confident that as Ecometry automates and enhances the previously manual processes, J. Peterman will continue to set the standard for a uniquely satisfying shopping experience.”

About Ecometry
Ecometry is the premier provider of customer focused software solutions for direct and multi-channel commerce. Its flagship product, Ecometry Commerce Suite, is a high volume suite of business applications designed to completely automate front-end and back-end operations for multi-channel retailers. Headquartered in Delray Beach, Florida, Ecometry`s client roster of more than 380 companies includes industry leaders such as Nordstrom, Time Life, Brookstone, Miles Kimball, Hickory Farms, Levenger, Delia`s, Overton`s, Nine West, Coldwater Creek, Coach, Ross-Simons and Urban Outfitters.

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