EBay Clothing Shoes & Accessories recorded the most traffic of the top 10 apparel and beauty sites in October, with 12.1 million visits, up 2% from 11.9 million in October 2005, according to Nielsen/NetRatings Inc.
EBay Jewelry and Watches ranked second, with 5.3 million visits, down 1% from 5.35 million; followed by eBay Health & Beauty, 4.1 million, down 9% from 4.5 million; VictoriasSecret.com, 3.9 million, up 22% from 3.2 million; Zappos.com, 3.4 million, up 10% from 3.1 million; Avon, 3.4 million, up 31% from 2.6 million; LLBean.com, 3.4 million, up 21% from 2.8 million; Old Navy, 3.1 million, down 3% from 3.2 million; The Gap, 2.8 million, up 4% from 2.7 million; and Lands’ End, 2.8 million, up 12% from 2.5 million.
In the top 10 apparel and beauty sites ranked by time per visit, JewelryTelevision.com led with 55 minutes, 5 seconds; followed by Mary Kay, 36 minutes, 44 seconds; Avon, 32 minutes, 29 seconds; Fire Mountain Gems, 24 minutes, 15 seconds; Chadwick’s, 23 minutes, 49 seconds; Blair.com, 21 minutes, 26 seconds; VictoriasSecret.com, 14 minutes, 16 seconds; Metrostyle, 13 minutes, 45 seconds; eBay Clothing Shoes & Accessories, 13 minutes, 1 second; and eBay Jewelry and Watches, 12 minutes, 56 seconds.
Also in October, the food and beverage segment had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance report. The leading segments in the report and their number of impressions (in millions) are:
Food & Beverage, 2,265.6
Personal Care, 1,374.3
Apparel & Jewelry, 852.3
Home & Garden, 600.2
Print Publishing, 424.9
Toy & Hobby, 309.5
Automotive Supply, 233.2
Recreational Gear, 104.4
No Segment, 60.6
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