Zappos delivers fastest October response time

At 2.92 seconds, Zappos in October provided the fastest response time for customers accessing the site using a high broadband connection, says Gomez Inc.

Top 500 Guide

Zappos was followed by OfficeMax (3.63 seconds), Chadwick’s (3.78 seconds) and Scholastic (3.80 seconds).

Using a low broadband connection, Zappos also provided the fastest site response time: 7.54 seconds. OfficeMax had the fastest dial-up time of 34.69 seconds. Web shoppers typically use a high broadband connection to log onto the Internet from a corporate environment, usually their place of employment. At home most web shoppers use a low broadband connection.

In October a shopper with a high broadband connection could access a Top 50 retail site in 6.26 seconds, compared with 15.63 seconds for a low broadband connection and 57.90 seconds for dial-up.

Top 50 Web Site Performance Index: Response Time October 01 , 2006 - October 31 , 2006 Response Time (seconds) Rank Retailer Dial Up Low Broadband High Broadband 1 Office Max 34.69 9.69 3.63 2 Quixtar 38.48 11.24 5.17 3 Zappos 39.37 7.54 2.92 4 Scholastic 39.46 9.13 3.80 5 Footlocker 41.52 10.47 4.46 6 HP Shopping 41.63 12.57 6.11 7 Dell 41.75 9.04 3.48 8 Office Depot 43.30 11.34 4.61 9 Gateway 45.09 14.20 5.85 10 Peapod 45.47 21.29 11.15 11 Macys Store 46.53 12.53 4.91 12 Nordstrom 46.73 13.66 6.48 13 Neiman Marcus 47.43 14.22 5.80 14 Staples 47.54 13.35 5.19 15 CDW 48.04 17.62 7.76 16 J. C. Penney 48.17 11.30 4.61 17 Eddie Bauer 50.49 12.55 5.13 18 HSN 52.98 13.31 5.27 19 Cabelas 53.11 11.50 4.54 20 L. L. Bean 53.35 15.97 6.17 21 Circuit City 53.97 14.17 6.09 22 Drugstore 54.11 12.89 5.58 23 CompUSA 54.12 15.22 7.20 24 Wal-Mart 54.42 14.93 5.76 25 Barnes and Noble 54.99 13.57 5.23 26 Chadwicks 55.32 11.12 3.96 27 1-800 Flowers 55.46 15.54 6.81 28 Netflix 56.37 17.51 7.25   Benchmark Average 57.90 15.63 6.26 29 Victoria Secret 59.37 13.02 4.80 30 Avon Shopping 59.52 14.16 5.35 31 Williams-Sonoma 61.19 15.54 6.19 32 Sears 61.47 17.10 6.11 33 PC Connection 61.61 20.92 9.68 34 Musicians Friend 63.22 14.00 4.95 35 Costco 63.50 21.37 9.11 36 Amazon 65.74 16.32 6.14 37 Buy.com 66.28 16.91 6.78 38 Overstock 66.94 17.84 6.96 39 Apple Store 67.18 14.84 5.52 40 FTD 67.69 15.61 6.15 41 Newegg 69.63 16.82 6.41 42 QVC 69.95 14.93 5.51 43 Oriental Trading 70.47 17.31 6.08 44 Best Buy 74.49 20.18 6.95 45 The Home Depot 75.48 23.14 9.22 46 Toys R Us 76.23 26.31 10.42 47 Gap 78.64 26.70 10.30 48 Sony Style 83.68 22.72 7.60 49 Tiger Direct 93.61 22.60 7.79 50 Target 95.09 25.79 9.98 All data for this report is collected by the Gomez Last Mile network, 30 times an hour from Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM to 6AM EDT. Response Time is the average of each test measurement to download the web site content divided by the total number of tests. Copyright© 2006 Gomez, Inc.