Q4 web sales grow 23% for NBTY
E-commerce sales for NBTY Inc. grew 23.3% in the fourth quarter.
In Q4, NBTY, No. 137 in the Internet Retailer Top 500 Guide to Retail Web Sites, posted e-commerce sales of $17.8 million vs. web sales of $14.4 million in Q4 2005. At the same time NBTY’s total revenue in the fourth quarter rose 8% to $468 million from $435 million in the prior year.
“We are pleased with our results which lend further credence to our ability to drive sales, increase profitability and enhance our dominant market share position,” says NBTY chairman and CEO Scott Rudolph.
Overall the web accounted for 4% of total sales in Q4 vs. 3% in Q4 2005. The company has yet to break out its 2006 web sales, but says that marketing data gleaned from e-commerce sales is helping to generate more multi-channel revenue. “The U.S. nutrition/wholesale division continues to utilize valuable consumer preference sales data generated by the company`s Vitamin World retail stores and Puritan`s Pride direct response/e-commerce operations to empower wholesale customers with the latest information,” says Rudolph.
NBTY markets and distributes a broad line of nutritional supplements in the U.S. and overseas. The company’s brands include Nature`s Bounty, Vitamin World, Puritan`s Pride, Holland & Barrett, Rexall, Sundown, MET-Rx, WORLDWIDE Sport Nutrition, American Health, GNC (UK), DeTuinen, LeNaturiste, SISU and Solgar.
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