Cash lured shoppers to retail sites last week, Nielsen/NetRatings says
The chance to win cash is proving an effective driver of online traffic, researchers Nielsen/NetRatings reports.
Traffic to OldNavy.com soared 56% to 549,000 unique visitors last week, with 35% of shoppers logging on for a chance to win $10,000.
Similarly, traffic to CompUSA.com jumped 43% to 238,000 unique visitors last week, with 19% of the site`s audience visiting a special sweepstakes page for the chance to win $10,000.
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