) in late November, and played a key role in providing customers with a simple and highly satisfying shopping experience during the 2003 holiday shopping season.
"With the goal of delivering the best possible customer experience, Patagonia needed a solution that could reveal our variety of technical apparel while giving customers the means to find specific items in two to three clicks of the mouse," said Perry Klebahn, vice president of Direct Sales of Patagonia. "Endeca InFront enables us to integrate an effective search with browsing capabilities to quickly connect customers with highly precise results."
Patagonia`s decision to overhaul its search is indicative of a growing trend among B2C and B2B e-commerce operations. A July 2003 report from Forrester Research on Web site usability revealed that search was the most commonly failed feature of the hundreds of sites reviewed. Rather than frustrate their customers and risk losing business, retailers like Patagonia are instead remedying the problem.
"Patagonia offers a classic example of how Endeca InFront can deliver quick, tangible results for retailers," said Jim Baum, president and COO of Endeca. "By dramatically improving the customer`s ability to find, and giving retailers the ability to highlight relevant products throughout the search and browse experience, Endeca InFront has become the search platform of choice for the world`s leading B2C and B2B retailers."
In addition to Endeca Search and Guided Navigation, Patagonia is taking advantage of Endeca InFront`s merchandising capabilities to promote products and offerings relevant to a shopper`s search and navigation results.
Endeca InFront Version 4.0 offers the most advanced, integrated search and navigation environment available online today. With Endeca InFront 4.0, users are able to find what they are looking for and discover additional results of interest, while retailers benefit from a more robust, customizable, and easily-managed platform that provides the fastest time-to-market with almost instantaneous ROI.
Endeca helps businesses across a variety of sectors like retail, financial services, manufacturing, information publishing and business-to-business with applications that address the information overload problems associated with content, catalog and enterprise information access and retrieval. Endeca solutions are built on innovative technology that makes it possible for the first time to offer Guided Navigation and advanced search on structured and unstructured information with high performance, and low total cost of ownership, at any scale.
About Endeca
Endeca offers innovative Endeca Search and Guided NavigationSM information delivery solutions associated with information overload. Endeca technology, a winner of Computerworld`s 2003 Innovative Technology Award, is already at work for leading retail, financial services and business-to-business companies like Barnes & Noble, Putnam Investments, and Arrow Electronics. Endeca solutions empower users to explore and discover relevant relationships in data and find accurate and precise results with unprecedented speed. This search and navigation technology can be applied across a wide-range of enterprise and customer applications including Knowledge Management, Customer Relationship Management (CRM), customer self-service, analytics, catalogs, directories, and portal integration. Endeca is a privately held company headquartered in Cambridge, MA. Endeca is an IBM Advanced Business Partner. For more information, visit www.endeca.com or contact us at info@endeca.com.
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