COUPONS, INC. ENHANCES EMAIL MARKETING WITH CONSUMER-PRINTED COUPON SERVICES
New Tool Helps Marketers Acquire Customers and Track Resulting Product Sales Via Email Campaigns
SAN FRANCISCO – Coupons, Inc., the leading U.S. provider of consumer-printed coupon marketing and technology solutions, has combined the proven response rates and tracking mechanism of brand-name couponing with the reach of email marketing to provide CPG companies with a new marketing tool – Targeted Customer Acquisition.
The new Coupons Inc. service uses consumer-printed coupon technology to solve two problems which have been plaguing email marketing campaigns:
o Falling response rates as consumers cope with expanding amounts of email and spam
o The inability of traditional email to track sales results
Coupons, Inc.’s new service offers marketers the ability to transform their current email marketing efforts into coupon-enabled email campaigns trackable by number of coupons printed and redemption statistics. In addition, Coupons, Inc. offers marketers the ability to access its rich database of consumers and target potential customers based on a wide range of demographic info, consumer interests, and consumer behavior.
"Our new customer acquisition services are a natural extension of our existing consumer printed coupon technology," said Steven R. Boal, Coupons, Inc., CEO. "We’re reaping the rewards of our JTA Media acquisition, and offer a suite of end-to-end interactive marketing services for marketers. Not only can we help them build a coupon-enabled email marketing campaign, but we can also help them find the customers appropriate for their marketing efforts via the rich data available in our consumer database."
Two of Coupons, Inc.’s existing customers have recently implemented the Targeted Customer Acquisition service. A pet-food manufacturer used Coupons, Inc.’s service to find consumers interested in receiving the manufacturer’s monthly e-newsletter that includes a Coupons, Inc. consumer printable coupon. A snack food manufacturer used the service to find consumers willing to complete a survey regarding their purchasing habits. Consumers who completed the survey were rewarded with a printable coupon. In both cases, Coupons, Inc. was able to help their clients rapidly acquire a significant number of highly qualified customers for ongoing marketing communications.
About Coupons, Inc.
Coupons, Inc. is an independent, privately held company that provides products and services specifically to support the creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. Coupons, Inc.`s core couponing and e-mail marketing services provide its clients with a secure, flexible online marketing solution to complement their offline programs. A network of hundreds of consumer websites uses its services as do the majority of the largest consumer packaged goods and pharmaceutical manufacturers. Coupons, Inc. represents the most flexible, secure, fraud-resistant, print-from-the-web, coupon solution available in the marketplace.
Coupons, Inc. clients and licensees include Johnson & Johnson, General Mills, Kimberly-Clark, Dial Corp., Pfizer, Wyeth Consumer Healthcare, Valassis (NYSE: VCI), and News Corporation`s News America Marketing (NYSE: NWS).
Coupons, Inc. is located 520 San Antonio Road, Mountain View, CA 94040. Telephone 650-947-3900 or online at http://solutions.coupons.com.
CONTACT:
Larry Reiff
Trylon Communications
274 Madison Avenue
New York, NY
10016
larryr@tryloncommunications.com
tel: 212-725-2295
Back...
