Major Upgrades to Atomz Commerce Solution Empower Retailers to Drive Conversions and Increase Revenues
New Capabilities Dynamically Guide Shoppers through Flawless Online Experience
San Francisco, CA - August 2, 2004 - Atomz, a leading provider of hosted enterprise Web site applications, today announced the second major upgrade this year to its Atomz Commerce solution, empowering retailers with further control over Web site applications to satisfy evolving consumer and business needs. By leveraging new capabilities, such as Large Capacity Search, Merchandising Controls and Managed Relevance, marketers in charge of large commerce-focused Web sites can now guide shoppers through the purchasing process by influencing site search relevance and rankings.
With 86 percent of all Internet purchases involving a search, comprehensive search capabilities are rapidly becoming the lifeblood of enterprise and commerce Web sites. Atomz Commerce allows companies to manage relevancy, merchandising and indexing to deliver search results that propel marketing initiatives and sales goals. Specially designed for retailers, the solution’s intuitive Guided Commerce component directs online visitors to products they want and influences them to purchase more merchandise, driving conversion rates and bolstering the bottom line.
"In this age of online self-service, it is imperative that companies maintain control over the Web site experience they are offering customers — while at the same time letting customers find products `their way`," said Guy Creese, Research Director at Ballardvale Research. "Atomz Commerce provides back-end control through user-friendly site search and navigation capabilities, enabling customers to find what they want and commerce sites to sell more — creating a successful online shopping experience for both parties."
Atomz Commerce integrates search, promotion, e-marketing and content management capabilities to create a unique Guided Commerce experience for customers. As an on-demand solution, Atomz Commerce customers are instantly able to experience the following new and unique features:
-- Managed Relevance is the foundation of the merchandising platform and provides fine-grained control over page query relevancy based on user-controlled interfaces and algorithms. This affords retailers enhanced control over the delivery of search results enabling them to present products in order of importance.
-- Merchandising Controls allow direct control over relevancy information based on any type of metadata, such as inventory, margin, SKU, brand, price, ratings, and sell through rankings. Merchandisers are given the flexibility to immediately adjust site rankings and relevancy to drive product sales.
-- Large Capacity Search offers capacity to handle millions of SKUs while providing interruptible crawling and indexing. Retailers are able to increase Web site content and SKUs to scale on-line inventories to mirror the products featured in real-world catalogs and retail outlets.
-- Guided Commerce Query Management generates relevant results based on broad search terms to help visitors find the products they are looking for. Example: If a visitor types "swimsuit" into the search box at Pacific Sunwear`s Web site this feature will push the visitor to the most relevant product categories, including "board shorts."
-- Automated Metadata Creation looks at a Web page and automatically generates metadata to create a multi-faceted search. The automatic creation of metadata dramatically reduces IT effort and can decrease implementation time by as much as two weeks.
-- Relational Metadata Queries allows sophisticated queries to be performed on product metadata based on specific attribute information. For example, many sites display multiple SKUs per product page, based on variations in color, sizes, and other attributes.
-- Easy-to-Use Interface is hierarchically organized and was built using Web standards, including XHTML, to match the Atomz Publish interface announced earlier this year.
"With Atomz`s new merchandising capabilities, we have the ability to directly control the ranking of our commerce search results," said John Bresee, co-founder of Backcountry.com. "Because Atomz is an on-demand vendor, they constantly improve their products, and review our usage to assure we get the best results possible. From the beginning of the year to now, we’ve improved our search to purchase conversion rate by 49%. It’s all about increasing revenues."
"By providing the most streamlined and advanced search capabilities available today, Atomz Commerce enables our customers to focus and capitalize on cross-selling and upselling opportunities while we handle the maintenance and management," said Atomz CEO, Steve Kusmer. "One of the biggest advantages of our on-demand model is our ability to keep our applications and customers on the competitive edge by offering continuous upgrades and innovations to existing customers, and rapid deployment to prospective customer."
About Atomz:
Atomz provides on-demand Web site solutions for enterprise, commerce, and media companies. These hosted solutions provide customers significant advantages over installed software in reliability, support, ease-of-use, scalability, rapid product innovation and predictable cost structures. The company`s powerful solutions, unparalleled technical excellence and dedication to customer satisfaction have led solutions from Atomz to be adopted by thousands of leading Web sites. Select customers include: Time-Warner, CBS, palmOne, Gannett Corporation, NASA, Princess Cruises, and Sharp Electronics. Atomz and its solutions have won numerous industry awards, including ASPnews.com`s List of Top 25 Providers, KMWorld 100, the AIIM E-DOC Best of Show Award for Web Content Management, SIIA`s Codie Award for Best Enterprise Search Engine, and Internet World`s Best of Show. For more information about Atomz`s solutions visit the company`s Web site at http://www.atomz.com/.
Press Contact for Atomz:
Mandy Mladenoff
SHIFT Communications
415-591-8420
mmladenoff@shiftcomm.com
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