Fosdick Fulfillment delivers XpressTracSM to Direct Response Industry
Wallingford, CT – August 6, 2004 - Fosdick Fulfillment (http://www.fosdickfulfillment.com) - with locations in Connecticut, Nevada, and California has launched XpressTracSM - a leading edge service built on one single mission…to streamline all cost associated with Direct Response TV test marketing and maximize the efficiencies of all fulfillment and customer care service.
XpressTracSM provides one single cost – not multiple line item fees – for Direct Response professionals testing a product/service to a respective market. The core to this service program allows the Direct Response marketer the ability to budget all associated fulfillment and customer care cost during the most critical phase of their product/service’s lifecycle.
“XpressTracSM has been developed to ease the financial burden, and increase effectiveness of all Fulfillment and Customer Care processes, procedures, and deliverables”, said George Fanolis, Vice President, New Business Development.
The goal for all “test” marketing DRTV campaigns is to maximize the brand impressions, media exposure, and overall sales of a given product or service and maintain as much control over cash flow during this very critical phase of a campaign launch. XpressTracSM provides the highest level of comprehensive fulfillment and customer care while eliminating the need to make excessive fulfillment and customer care decisions. The XpressTracSM service will not only provide a solution that is both cost effective and highly efficient, but will set a precedent in an industry that traditionally is difficult to decipher and provide a solution that is easily understood.
Simply, XpressTracSM streamlines the “back-end” process and integration - while decreasing cost.
For more information regarding XpressTracSM , please contact George Fanolis, Vice President – New Business Development at 800.759.5558 x3228 or via e-mail: george@fosdickcorp.com .
About Fosdick Fulfillment:
Established in 1965, Fosdick Fulfillment is a privately held corporation who currently fulfills more than 10 million orders per year on behalf of its client partners. With fulfillment and warehousing capacity exceeding a half million square feet, Fosdick Fulfillment continues to provide comprehensive logistics/fulfillment services to client partners in a variety of vertical markets focusing on market disciplines such as Direct Response, Retail Distribution, Promotion Support, Premium Incentives, Catalog, and sustained Point-of-Sale/Point-of-Purchase.
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