Fred Meyer Jewelers goes online with new transactional site

Land-based jeweler Fred Meyer goes online this week with the launch of FredMeyerJewelers.com, selling both fine and fashion jewelry and watches. Fred Meyer Jewelers, the country’s fourth largest fine jeweler in the number of physical stores, operates 439 stores in 38 states under its own brand as well as Littman Jewelers and Barclay Jewelers brands. Littman and Barclay jewelers are also available online at the just-launched LittmanJewelers.com. All three brands are owned by The Kroger Co., which also owns Fred Meyer Stores. The Fred Meyer jewelry storefront also is accessible via a link from Kroger.com. The new online stores are fully transactional and replace a 5-year-old information-only web site.

“We expect this online site to supplement our store sales,” says Ed Dayoob, president of Fred Meyer Jewelers. “We also expect it to attract many new customers who will not only shop online but become store clients as well.” The site currently offers free FedEx 2-day shipping.

The web site offers the same warranties and benefits available in the stores. “Our online business is different from those purely online jewelry businesses of the past that disappeared as the dot-com world imploded,” adds Dayoob. “The existing bricks and mortar of our business give us immediate legitimacy and strength in the online business world.”