Mass retailers trade group gets a new name
Trade association the International Mass Retail Association is changing its name to the Retail Industry Leaders Association, the group’s board voted at a meeting today. "Retail Industry Leaders Association better reflects who we are," says RILA president Sandy Kennedy. "Our members are among the most successful and innovative companies in the retail industry. The retailers and suppliers that we represent are among the most reputable companies and brands in the world. We wanted a name that included who we represent--the retail industry, and more specifically, those who lead it."
Board member Brad Anderson, first vice chairman and CEO of Best Buy, said, "Our members are successful because they are innovators. They proactively address the changing needs of consumers, streamline their business processes for greater efficiency and use technology to gain competitive advantage. RILA brings together companies that share this culture.”
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