OshKosh B’Gosh Inc. has launched a new online store designed to integrate with its warehouse management system as well as handle marketing, merchandising, customer personalization and order processing.
The Oshkosh, WI-based manufacturer of children’s and men’s apparel is using a suite of web site technology products from LiveMarket, a unit of Pacific Magtron International Corp., Milpitas, CA. Operating on Microsoft Corp.’s .Net infrastructure, the LiveMarket suite–-including LiveSell, LiveFull and LiveExchange modules-–provides OshKosh with site administration tools for managing multiple operations, including product catalog, cross-selling promotions, online coupons, and reports of site activity
In its first full week of operation, the new OshKoshBgosh.com recorded 6,600 visitor sessions a day that averaged 16 minutes, according to LiveMarket.
The new retail web site replaces the site that OshKosh launched in October 1999. The company also sells direct to consumers in factory outlet stores throughout the U.S.
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