COREMETRICS AND FATHOM ONLINE FORGE STRATEGIC ALLIANCE
Fathom Online To Integrate Web Analytics from Coremetrics to Help Clients Analyze ROI
San Francisco, CA - August 3, 2004 - Fathom Online, a leading search engine marketer, today announced that the company will integrate industry-leading Web analytics from Coremetrics into its service offerings. This integration will enable Fathom Online clients to rapidly take advantage of extensive analysis and reporting capabilities for their complete websites, a key component of paid and natural search marketing effectiveness and merchandise management.
"Marketers can greatly increase their profitability on search engines by improving their own sites to attract not only the most customers, but also, equally important, to make that web experience easy and time efficient for customers," said Chris Churchill, CEO of Fathom Online. "Coremetrics has developed a great product to do just that, one that we believe will greatly benefit our clients."
Fathom Online partners with industry-leading brands including Google, Yahoo!, FindWhat, Business.com Double Click and Quigo Technologies to provide its clients with streamlined access, lower CPAs and increased conversions. The company announced last week that it had secured US $6 million in private equity investment from Constellation Ventures, a Bear Stearns Asset Management Venture Capital Fund.
Coremetrics is a leading provider of hosted Web analytics solutions. The company`s flagship product, Coremetrics Online Analytics 2004, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives.
"The top online brands in the industry rely upon Coremetrics to gauge the effectiveness of their online marketing efforts," said John Squire, vice president of business development at Coremetrics. "By providing detailed ROI analysis of keyword and natural search performance, we will help Fathom Online`s customers understand if their search engine marketing efforts are delivering high value customers."
Matt McMahon, EVP Media at Fathom Online has been spearheading the collaboration with Corementrics. "We see the synergy between search marketing and Site analytics as critical for profitable search marketing," he said. For more information, go to www.fathomonline.com.
CONTACT:
Molly McAfee
Fathom Online
415.284.9100 x121
mmcafee@fathomonline.com
Mary Churchill
Churchill Communications
917.848.1701
Coremetrics is the trademark of Coremetrics, Inc. All other trademarks are the property of their respective holders.
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