Former J. Jill Group Inc. chief marketing officer Lisa T. Bayne has joined The Guild Inc. board of directors.
As J. Jill’s executive vice president and chief marketing officer, Bayne was responsible for catalog and online marketing, retail marketing and brand marketing. Prior to J. Jill, Bayne was senior vice president of brand for the Gymboree Corp.
She also previously served as senior vice president of marketing for Smith and Hawken, where she was responsible for direct marketing, Internet design, visual merchandising and a complete catalog redesign. She also held executive positions at Eddie Bauer, including, most recently, senior vice president, creative services and brand marketing.
Bayne, now an independent consultant, will serve as an independent director for The Guild, No. 444 in the Internet Retailer Top 500 Guide.
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