iCrossing adds three senior execs to its New York office

Capping a year in which it added 100 employees, online marketing agency iCrossing has named three senior staff appointments in its New York office. Ian Baer has been named managing director; Christopher Marquardt, vice president client services; and Lance Williams, business development director.

Baer will oversee all client accounts, delivery and operations for the New York office. Baer has 20 years of experience in marketing and advertising. He comes to iCrossing from TEQUILA\US, a unit of TBWA Worldwide, where he had served as chief strategic officer and was previously president of the New York office.

CMarquardt joins iCrossing as executive vice president, client services and will be responsible for management and growth of existing client relationships as well as ensuring client satisfaction across New York office accounts. Marquardt was previously at Organic Inc. where he was head of client services and managed major accounts.

Williams will be responsible for driving new business opportunities with Fortune 500 companies. Williams was most recently with Agency.com, where he secured ten new accounts worth close to $10 million in revenue in less than two years