Coldwater Creek Moves to Scene7`s "Do-It-Yourself" eCatalog Solution Saving Time and Costs to Publishing Online Catalogs
Novato, CA - August 11, 2004 - Scene7R, provider of the leading rich media platform to grow revenues and enhance visual communications -- while automating media production and delivery, today announced that Coldwater Creek, Inc. (Nasdaq: CWTR) is utilizing Scene7`s self-service "do-it-yourself" ASP eCatalog solution for its online print catalog publishing and viewing, enhancing the shopping experience for its online customers and extending its multi-channel reach.
"Scene7`s self-service ASP eCatalog solution is helping us deliver our print catalogs to our online customers - giving them a familiar, intuitive way to shop for our products," said Christine Laczai, VP, Internet Division. "We expect this added functionality to enhance the cross-channel shopping options available to our customers."
After evaluating other full-service online catalog offerings, Coldwater Creek originally selected Scene7`s full service, hosted eCatalog solution for the creation, publishing, and hosting of eCatalogs. Scene7`s flexible deployment options-full-service, self-service, or license-enabled Coldwater Creek to choose the plan that fit its immediate needs, while having the ability to change as its business requirements evolve. After meeting with the Scene7 Client Services team to determine the project scope, timeline, and deliverables, Coldwater Creek provided Scene7 with PDF versions of its print catalogs. The Scene7 project team was responsible for the entire eCatalog production process including ordering each page, creating hotlinks to product pages on Coldwater Creek`s Website, testing all pages and links for quality and functionality, and publishing the finished eCatalog to Scene7`s hosted network for final approval. The entire process took less than a week. Coldwater Creek`s customers can browse the published eCatalog right from Coldwater Creek`s Website, with the ability to flip pages, zoom in on product details, mark items with Scene7`s "sticky notes" feature, and purchase items directly from the eCatalog.
Scene7`s eCatalog full service solution has improved the shopping experience for Coldwater Creek without using their in-house resources. The eCatalog solution has given their customers an additional channel to purchase Coldwater Creek products in a familiar, easy-to-use format. In addition, Coldwater Creek is able to re-purpose existing print catalog materials, extending the use of these assets and delivering clear, consistent branding to its e-commerce Website.
Recently, Coldwater Creek increased the number of eCatalogs they planned to publish and switched to Scene7`s Infinite Imaging Network, a self-service "do-it-yourself" option to bring eCatalog publishing capabilities in-house. This has enabled Coldwater Creek full control of production, reducing overall time-to-market and ultimately lowering the cost of ownership with no infrastructure investment. The team was recently trained in one day on Scene7`s self-service eCatalog solution.
"Scene7`s Client Services group provided us with excellent full services - and now that we`ve brought the eCatalog production in-house they are helping us set up processes to ensure that we make the transition to Scene7`s self-services without missing a beat," said Laczai.
About Coldwater Creek
Coldwater Creek is a specialty retailer of women`s apparel, accessories and gift items through a growing number of full-line retail stores located in major metropolitan areas, an e-commerce web site at http://www.coldwatercreek.com and direct-mail catalogs.
About Scene7
Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7`s integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 225 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy`s, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko`s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit http://www.scene7.com.
C 2001-2004 Scene7, Inc. All rights reserved. Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders.
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