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Press Releases Thursday, August 12, 2004   
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Kolkhorst Petroleum Chooses PerformanceRetail InSite

Industry Leader Utilizes PerformanceRetail Solutions to Streamline Operations

Austin, TX – August 9, 2004 — PerformanceRetail, the leading provider of web-based software for the convenience retail industry, today announced that Kolkhorst Petroleum Co. Inc., a multi-branded retailer and distributor serving fuel customers across Texas, has chosen the PerformanceRetail InSite software and services suite as its standard store operations and merchandising management solution. Kolkhorst Petroleum will deploy InSite across its network of stores to manage and monitor item-level inventory, integrate store operations and centralize merchandising management.

“We decided on PerformanceRetail’s InSite solution because of its unique approach to quickly delivering value to store operations, and ultimately our bottom line,” said Jim Kolkhorst, president of Kolkhorst Petroleum. “When you run several different types of business operations as we do, you constantly look for innovative ways to improve efficiencies and customer service. PerformanceRetail’s InSite solution will enable us to make faster, better informed business decisions and improve our business through technology.”

The convenience retail industry’s only proven web-based software solution, InSite automates key retail functions through a modular suite of integrated merchandising, business intelligence, field operations, store operations, fuels management and retail financials applications. Offered as a hosted suite of software and services, InSite can be deployed quickly and enables retailers to adopt the applications they need as they need them, simplifying implementation, speeding time-to-value and reducing risk.

“PerformanceRetail is honored to have been chosen as the strategic technology partner for an industry leader such as Kolkhorst Petroleum,” said Marc Hafner, president and CEO of PerformanceRetail. “We look forward to helping Kolkhorst deliver unmatched customer value, streamlined operational efficiencies and improved overall retail performance through our suite of solutions.”

About Kolkhorst Petroleum Co. Inc.
Headquartered in Navasota, Texas, Kolkhorst Petroleum was founded by James Kolkhorst as a small Exxon bulk distributor in 1971. Since then they have grown to a multi-branded distributor serving fuel and lubricant customers across Texas offering hands-on operating experience in the c-store, carwash, fast food and quick lube industries. Kolkhorst Petroleum offers Exxon and Shell branded gasoline as well as a proprietary fuels concept. Kolkhorst Petroleum is also an authorized distributor of Exxon and Mobil bulk and packaged lubricants.

About PerformanceRetail
PerformanceRetail is the leading provider of web-based merchandising and store operations software for the retail industry. InSite, the company`s integrated suite of retail software applications, enables retailers to improve the profitability and efficiency of key business processes such as merchandising, business intelligence, field operations, store operations, fuel management and retail financials. PerformanceRetail’s modular, hosted solutions and comprehensive services ensure customers realize value quickly while reducing upfront capital expenditures and ongoing support costs. By partnering with PerformanceRetail, industry leaders are transforming their retail operations into highly competitive, customer-driven profit centers.

Angel C. Schneider
Porter Novelli
512-241-2238 (v)
512-527-9891 (fx)
angel.schneider@porternovelli.com

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