CrossMedia Services Names David Hamel as Chief Marketing Officer
CHICAGO, Aug. 10 -- CrossMedia Services, Inc., a leading provider of Web-based marketing solutions for national and local retailers, announces the appointment of David Hamel as Chief Marketing Officer. Hamel will be responsible for product development and marketing to both the business-to-business audience as well as consumers.
"Dave brings extensive experience from a variety of business situations to ours," said Brian Hand, chief executive officer of CrossMedia Services. "That experience will be especially valuable as we build our brand in the marketplace."
Prior to joining CrossMedia Services, Hamel had been at Cramer-Krasselt advertising for 18 years where he was responsible for leading several AMA Effie Award winning efforts. His experience includes management of accounts such as CareerBuilder.com, Moen faucets, and LaSalle Bank in Chicago, among others. He has a Masters in business from Northwestern`s Kellogg School and his undergraduate degree from Miami University (Ohio).
"There are some very cool opportunities ahead for CrossMedia Services," Hamel said. "I`m really looking forward to helping the company take advantage of them."
CrossMedia Services, Inc. provides turnkey solutions for brick & mortar retailers, catalog retailers and industrial catalogers that enable the targeting of promotions to shoppers via the Internet. CrossMedia Services` solutions transform printed promotions (such as sales circulars, catalogs, run-of-press ads, direct mail, etc.) into an interactive Web format, versioned on variables such as location or type of shopper. These solutions leverage the creative layout in print promotions, incorporate feature rich functionality and integrate with extensive analytics about shopper pre-purchase behavior. Together with it partners Gannett Co., Inc. (NYSE:GCI) , Tribune Company (NYSE:TRB) , and Knight Ridder, Inc. (NYSE:KRI) , CrossMedia Services will soon extend its compelling interactive ads to the Web`s top newspaper sites. For more information, visit http://www.crossmediaservices.com/ .
CONTACT:
Dave Hamel
CrossMedia Services Inc.
+1-312-616-5800 ext. 130
dhamel@crossmediaservices.com
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