Zappos and Dell lead in high broadband performance

Zappos in November provided the fastest response time for customers accessing the site using a high broadband connection, says Gomez Inc.

At 2.81 Zappos was followed by Dell (3.30 seconds), OfficeMax (3.94 seconds) and J.C. Penney (4.01 seconds).

Using a dial-up connection, OfficeMax also provided the fastest site response time at 38.49 seconds.

In November, a shopper with a high broadband connection could access a Top 50 retail site in 6.38 seconds, compared with 15.60 seconds for a low broadband connection and 60.94 seconds for dial-up.

Top 50 Web Site Performance Index: Response Time November 01 , 2006 - November 30 , 2006 Response Time (seconds) Rank Retailer Dial Up Low Broadband High Broadband 1 Office Max 38.49 9.93 3.94 2 Quixtar 38.85 12.05 5.22 3 Zappos 40.28 7.10 2.81 4 Dell 40.93 8.93 3.30 5 Scholastic 46.36 10.12 4.46 6 J. C. Penney 46.44 10.51 4.01 7 Sears 47.26 13.48 5.68 8 Peapod 47.60 19.99 10.32 9 HP Shopping 47.67 14.00 6.77 10 Staples 48.23 12.97 5.29 11 Gateway 49.30 14.54 5.93 12 L. L. Bean 50.06 13.89 5.32 13 Office Depot 50.44 12.25 5.12 14 Macys Store 50.52 12.10 4.76 15 CDW 50.88 16.84 7.36 16 Neiman Marcus 51.31 13.83 6.78 17 Footlocker 52.83 10.69 4.24 18 Nordstrom 53.49 14.60 6.41 19 HSN 53.95 13.35 5.46 20 Eddie Bauer 54.31 12.45 4.75 21 Cabelas 56.31 11.33 4.51 22 Drugstore 56.42 13.11 5.70 23 Barnes and Noble 56.46 13.79 5.33 24 1-800 Flowers 56.97 15.05 6.72 25 Avon Shopping 57.34 13.19 5.36 26 Netflix 57.99 17.33 6.81 27 CompUSA 58.45 16.60 8.34   Benchmark Average 60.94 15.60 6.38 28 PC Connection 62.18 20.55 10.00 29 Overstock 62.72 18.23 7.67 30 Williams-Sonoma 62.95 16.37 6.39 31 Costco 63.00 19.48 8.78 32 Victoria Secret 64.24 12.26 4.63 33 Circuit City 64.70 16.16 6.01 34 Newegg 65.96 16.28 6.16 35 Buy.com 66.79 16.37 6.71 36 Chadwicks 68.03 13.19 4.31 37 FTD 68.32 15.69 6.49 38 Musicians Friend 69.94 14.72 5.22 39 Apple Store 70.81 15.90 6.29 40 QVC 72.41 15.58 5.89 41 Sony Style 73.09 22.79 7.85 42 Amazon 73.37 16.00 6.28 43 Oriental Trading 77.31 20.12 8.11 44 The Home Depot 77.42 22.73 9.17 45 Toys R Us 80.28 16.81 7.04 46 Tiger Direct 85.45 20.51 8.93 47 Gap 88.50 27.45 10.09 48 Wal-Mart 89.09 20.67 8.16 49 Best Buy 89.63 24.13 8.91 50 Target 91.40 23.90 9.28 All data for this report is collected by the Gomez Last Mile network, 30 times an hour from Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM to 6AM EDT. Response Time is the average of each test measurement to download the web site content divided by the total number of tests. CopyrightŠ 2006 Gomez, Inc.