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Press Releases Tuesday, August 17, 2004   
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Odimo, Inc. and Retail Decisions Join Forces to Catch Diamond Thieves

HAZLET, NJ (August 11, 2004) - Retail Decisions (ReD), an international provider of risk management and payment processing services announced today that Odimo Incorporated, owner and operator of Ashford.com, Diamond.com and WorldofWatches.com, has selected Retail Decisions` ebitGuard™ service to combat online fraud.

"Protecting our customers and luxury merchandise are among our largest concerns," said Odimo Director of Operations, David Pike. ReD`s robust fraud prevention tools and high level of expertise in card-not-present risk management domestically and internationally was a key deciding factor in choosing ReD.

"As a fully managed, hosted service, ebitGuard™ is designed to maximize the number of good transactions a merchant accepts while at the same time, reducing chargeback fees, manual reviews and loss of inventory" said Carl Clump, CEO of Retail Decisions plc "ebitGuard™ is a perfect solution for Odimo and ReD is delighted to see Odimo using our best of breed fraud prevention technologies."

ReD`s customers comprise many of the largest online retailers in the world today. Blue-chip clients of ReD`s payment processing and fraud screening services include Hotwire.com, GSI Commerce, Register.com, Travelocity.com, RealNetworks, ShopNBC and Netflix, among others.

About Retail Decisions
Retail Decisions (ReD) is an international electronic payment transaction services business that provides fraud prevention, enterprise-wide payment processing and value-added transaction and consulting services to the retail, finance, telecommunications and e-commerce sectors. ReD is able to predict and prevent payment card fraud, process high volumes of credit card and electronic check transactions and has a platform for a full range of transaction based value-added services.

ReD has more than 16 years experience in payment card risk management and processing services with operations in the United States, Europe, South Africa and Australia.

Retail Decisions plc is listed on the London Stock Exchange (LSE: RTD). For more information regarding Retail Decisions, visit www.redplc.com or www.red-usa.com.

About Odimo
Odimo Incorporated, a privately held company based in Fort Lauderdale, FL, owns and operates a family of online retail stores dedicated to bringing the widest selection of brandname watches, fine jewelry, personal luxury accessories, and the highest quality diamonds directly from the source to the consumer at exceptional prices. Ashford.com, Diamond.com, and WorldofWatches.com are among several Web site storefronts designed to meet the differing needs of today`s online consumers while utilizing a centralized infrastructure to provide exceptional value, superior customer service, and the widest product selection available online.

Odimo Contact:
David R. Pike, Director of Operations
Tel: 888 342 6663 x1206

Retail Decisions Contacts:
Carl Clump, CEO Retail Decisions plc
Tel: 011 44 1483 728 700

Xavier Kris, Managing Director ReD US
Tel: 732 847 6292

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