Best Buy Co. Inc., has selected San Francisco-based systems integrator Fort Point Partners, Inc. to build cross-channel e-commerce capabilities globally for the company and its subsidiaries, including the Musicland Group.
New capabilities Fort Point has built with ATG Commerce and Portal give merchandisers the ability to personalize product and services content on the site. The integrated solution will allow Best Buy to present the products and services they desire in a consistent way to customers from stores to kiosks to the Internet. Fort Point’s e-selling solutions are focused on technology to drive profitable revenue across channels.
“The creation of an integrated online presence is an important component of our growth and operational strategy,” says Doug Reynolds, information services leader at Best Buy. “We chose Fort Point Partners because of their expertise in integrating e-commerce technology applications for the retail industry.” Fort Point provides service for several online retailers including Estee Lauder, Kmart, Martha Stewart Omnimedia, and others.
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