December sales at Internet retailer AhoyCaptain.com grew 629% over December 2002, the company reports. Orders grew 370% over December 2002. Sales and orders set records at the 5-year-old, Berkeley Heights, NJ-based retailer of boating gear. The company did not report dollar figures.
AhoyCaptain’s marketing plan includes a doubling of its spending on pay-per-click advertising, a national print campaign that is new this year and a new monthly newsletter. This month, AhoyCaptain will mail a catalog featuring over 60,000 marine products.
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