Food and beverage advertisers grab the most online eyeballs

Food and beverage advertisers garnered the most online ad impressions--369 million--among consumer goods advertisers for the week ending Feb. 1, Nielsen/NetRatings reports in its latest AdRelevance index. Other leading segments in the consumer goods category were:
Personal care, 178 million
Print publishing, 163 million
Recreational Gear, 78.9 million
Apparel & Jewelry, 60.4 million
Home & Garden, 48.3 million
Toy & Hobby, 34 million
Automotive supply, 17.8 million

Of apparel/beauty sites on the web, eBay led in traffic with two categories. EBay hosted 2.8 million visitors to the clothing, shoes & accessories section for the week ending Feb. 1 and 1.25 million to the eBay jewelry and watches section. Next were VictoriasSecret.com, with 685,000 visitors, LandsEnd.com with 596,000 and Avon.com with 521,000.