LAMPS PLUS Increases Revenues Using Scene7`s Dynamic Imaging Solution via Web, Email, Print, and Retail Kiosks
NOVATO, Calif., Aug. 24 -- Scene7, provider of the leading
rich media platform to grow revenues and enhance visual
communications -- while automating media production and delivery, today
announced that LAMPS PLUS is utilizing Scene7`s Dynamic Imaging solution to
improve the visual presentation of its product line for customers online, in
emails, in print, and in-store while automating production of its image assets
for use in all selling channels. Dynamic Imaging is one of five rich media
solutions built upon a single integrated platform for rich media. LAMPS PLUS
is able to provide enhanced visualization capabilities such as zoom and pan to
highlight product details, while dynamically sizing, formatting, and
transforming all output to the correct media for its various selling channels.
LAMPS PLUS has an extensive inventory of lighting products which are
available to its customers through its 40+ superstores, print catalogs, and on
its e-commerce website. On the LAMPS PLUS Website, Scene7`s flash-based zoom
and dynamic panning enables customers to view high-resolution product details
on any product quickly and easily, providing them an engaging shopping
experience and importantly, the visual information needed to make a purchase
decision. The same images that are generated for the LAMPS PLUS Website are
also available to LAMPS PLUS` catalogs and in-store kiosks, allowing LAMPS
PLUS to extend its product inventory on the show floor, directly contributing
to an increase in multi-channel revenues.
LAMPS PLUS is also using Scene7 to dynamically deliver images to customers
via email. LAMPS PLUS combines customer preferences and past purchase
information and populates email templates with Scene7 dynamic imagery to
provide customers with visually compelling, personalized email communications.
"Scene7`s dynamic imaging has transformed our business," said Dennis
Swanson, CEO and owner of LAMPS PLUS. "It has helped streamline our production
process and is directly helping us drive our Internet and in-store business.
Our customers love that they can zoom in on product details online so they can
see the quality of the products -- and there are no surprises when the
customer gets the lamp at home. And we`re able to sell more product in stores
because the dynamic images served from our database allow us to carry more
inventory through our kiosks -- directly contributing to an increase in our
multi-channel revenues."
"We`re very pleased to be helping LAMPS PLUS extend the value of its image
assets," said Doug Mack, CEO of Scene7. "As a true multi-channel retailer that
relies on visual merchandising to show the quality of its products, LAMPS PLUS
can expect to realize both top line and bottom line business benefits from
Scene7`s single integrated platform for rich media production and delivery."
About LAMPS PLUS
Established in 1976, LAMPS PLUS is the nation`s largest specialty lighting
company, with over 40 state-of-the-art superstores throughout the western
United States. Serving over five million customers each year, LAMPS PLUS
carries the largest selection of functional and decorative indoor and outdoor
lighting products, with hundreds available exclusively from LAMPS PLUS. For
more information please visit http://www.lampsplus.com .
About Scene7
Scene7 provides the leading rich media platform to grow revenues and
enhance visual communications via the web, email, displays and print, while
automating media production and delivery. Scene7`s integrated platform for
production, management and delivery of rich media enables five key business
solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin,
templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset
Management. More than 225 leading companies, in industries ranging from retail
to hi-tech, have selected Scene7 products, including Macy`s, Scripps Networks,
Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co.,
Kinko`s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key
technology leaders including IBM, Microsoft and Akamai. Scene7, a holding of
QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato,
California. For more information visit http://www.scene7.com .
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