TRAVIDIA INKS THREE-YEAR AGREEMENT WITH CANWEST INTERACTIVE TO PROVIDE COMPREHENSIVE ONLINE MARKETING SERVICES
CHICO, Calif., August 19, 2004 – Travidia Inc., the market leader in Internet marketing services for newspapers and retailers throughout North America and Europe, announced today that CanWest Interactive, the online division for Canada’s leading media group, has signed a three-year agreement for Travidia’s online integrated marketplace solutions.
CanWest Interactive is a division of CanWest Global Communications, which operates media enterprises in North America, Europe, Australia and New Zealand. CanWest’s newspapers include the National Post, The Vancouver Sun, Ottawa Citizen, Victoria Times-Colonist, Edmonton Journal, The Gazette (Montreal) and The Calgary Herald. They will join more than 100 newspapers being served by Travidia.
Launching in September, CanWest Interactive’s sites will feature print display advertisements online in a searchable, integrated shopping marketplace for visitors. This venue is designed to drive traffic to their Websites and maximize exposure online for the advertisers’ print message.
"We are pleased to be partnering with the leading media organization in Canada," said John Strisower, Founder and CEO of Travidia. "The premier newspaper sites of CanWest will use our technology to better serve their advertisers online and to encourage shoppers to visit their retail stores."
Travidia’s Integrated Marketplace helps newspapers unlock online revenue opportunities while providing retailers and Website visitors with an added benefit of searchability. Travidia’s patent-pending technology converts print display advertisements and circulars into online advertisements accessible rapidly through a powerful database.
"After using Travidia’s services for special sections and online career ads for some time, we recognized the value an extension of the program could provide for retailers and readers if integrated throughout our sites," said Andrew Martin, General Manager for CanWest Interactive.
About Travidia Inc.
Travidia Inc. is a leading provider of Internet marketing management and Internet-based preprint advertising services for brand-name Global 2000 retail advertisers including: Lowe’s Home Improvement, Petco, Michaels Arts & Crafts and major newspapers including: The San Francisco Chronicle, The Houston Chronicle, St. Louis Post-Dispatch, The Dallas Morning News, and all 32 Knight Ridder newspapers. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.
# # #
Back...
