ADFLOW Networks Powers Digital Signage for The Nuance Group’s Tax & Duty Free Shops
TORONTO, August 24, 2004 – ADFLOW Networks today announced it has installed its Dynamic Messaging System (DMS) as part of a three-year agreement to power several large-format digital displays at the Tax & Duty Free Shops owned and operated by The Nuance Group at Toronto’s Pearson International Airport. The displays feature in-store dynamic advertising for The Nuance Group and several of its key brands and advertisers.
"Having a cost-effective solution that is fast to deploy and easy to use was critical for meeting our objectives for our newly-designed, state-of-the-art retail locations," said Patrice Geske, Director of Marketing at The Nuance Group Limited. "ADFLOW demonstrated that they understood how to achieve our retail goals using this new medium. They also came to the table with a solution that did not require a huge capital investment or any I.T. time or resources."
Currently, The Nuance Group’s two Toronto-based flagship stores feature this exciting new digital signage, powered by ADFLOW’s web-hosted system. Plans include expanding the digital signage network to include the other store locations at Pearson, Canada’s largest airport, as well as at other Nuance-operated airport locations across Canada.
In addition to the enhanced customer shopping experience provided by the digital displays, the Nuance Group is anticipating sales lift by delivering advertising messages for their leading brands in a timely fashion where it matters most: at the point-of-purchase.
"We`re pleased that The Nuance Group has selected ADFLOW’s Dynamic Messaging System to help them deliver an exciting shopping experience for their customers. It’s also a great way to showcase their leading brands," said David Roscoe, ADFLOW Networks President. "With our turnkey solution, their network is revenue-positive from day one and easily scalable to meet their growth. And best of all, it allows all of their advertisers and creative partners to collaborate using our secure Internet portal, thus automating their digital brand supply chain."
About The Nuance Group
The Nuance Group is the world’s leading travel retailer, operating 350 outlets at 61 airports in 17 countries and employing 5,370 personnel (or 4,200 full-time equivalents). In addition to its airport activities, Nuance also manages the duty-free sales of various European airlines. The two new Toronto airport locations are the first to be built under a new 10-year contract, which was awarded to Nuance in November, 2003. The Nuance Group is jointly and equally owned by shareholders GECOS/Gruppo PAM (www.gruppopan.it) and Stefanel (www.stefanel.it), both of Italy.
About ADFLOW Networks
ADFLOW Networks, established in 2000, is a leading provider of dynamic messaging solutions for digital signage networks. ADFLOW’s turn-key hosted system features patented security and requires zero I.T. to implement. ADFLOW’s services include digital signage strategy development, content design and creation, digital display selection and placement, installation, deployment, training and ongoing support. For more information about ADFLOW’s products and services , call 1-866-4-ADFLOW (1-866-423-3569) or visit www.adflownetworks.com.
For more information, contact:
ADFLOW Networks Inc.
Mike Abbott
Vice President, Sales & Marketing
Phone: (905) 333-0200
Email: mabbott@adflownetworks.com
©2004 ADFLOW Networks Inc. All rights reserved. ADFLOW Networks, ADFLOW DMS, Dynamic P.O.P. With Zero I.T. and the ADFLOW logo are registered trademarks of ADFLOW Networks Inc. All other trademarks are the property of their respective holders and are hereby acknowledged.
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