LG Electronics IT Brand Division selects Channel Intelligence to enhance sales and data management of popular computing products
LCD monitors, DLP projectors and optical storage devices to be offered through SellPath(SM) Product Links
Orlando, Fla. and Englewood Cliffs, N.J. – Aug. 31, 2004 – The IT Brand Division of LG Electronics, makers of popular IT products such as liquid crystal display (LCD) monitors, DLP projectors and optical storage drives, has selected Channel Intelligence, a Florida-based commerce data interchange services company, to improve its selling opportunities online and in retail store locations worldwide.
With U.S. headquarters in New Jersey, the LG IT Brand Division will team with Channel Intelligence for new business development of the manufacturer’s line of LCD monitors, optical storage products and DLP projectors. The company will use Channel Intelligence’s SellPath(SM) Product Links services to manage the data flow through the retail channel for a full product line of LCD monitors, DLP projectors and optical storage products, including CD-ROM drives, DVD ROM drives, DVD Rewriters, CD-R/RW drives and Combo drives.
Channel Intelligence`s services enhance selling opportunities for product manufacturers by linking the manufacturers with retailers, value-added resellers (VARs) and consumers via a comprehensive database of product information, pricing and availability. SellPath(SM) Product Links help manufacturers drive sales by showing online customers where specific products are in-stock and readily available for online purchase. The Product Links service encourages final purchase commitment from online shoppers by providing a convenient shopping experience, which may lead to additional sales of product accessories and, ultimately, to an increase in brand identification and consumer loyalty.
“LG Electronics has proven itself as an innovator in consumer electronics and we’re thrilled to align ourselves with such a proven winner,” said Rob Wight, CEO and president at Channel Intelligence. “We’re hopeful that the success of the SellPath(SM) Services suite will accelerate sales for LG and lead to a broader business relationship.”
Channel Intelligence works with many well-known manufacturers within the computing, consumer electronics, networking, peripherals and photo/video industries, including Microsoft, Brother, 3Com, Lexmark and Logitech. More than 250 retailers, such as Best Buy, Circuit City, RadioShack and CDW also work with Channel Intelligence to simplify the data delivery process of product information for items sold in a variety of retail locations and online stores.
“The Channel Intelligence technology offers us the unique opportunity to drive potential sales from our Web site directly to our vendors with one simple click,” said Morris Lee, Senior Vice President of LG Electronics IT Brand Division. “By making the transition from information seeker to buyer more streamlined, we hope LG, as well as our vendors, realize an increase in sales activity through the Web.”
About Channel Intelligence
Founded in 1999 and headquartered near Orlando, Fla., Channel Intelligence develops suites of commerce data interchange services, which enhance the online and offline sales process among manufacturers, retailers, value-added resellers (VARs) and consumers. Channel Intelligence serves more than 70 manufacturers and 250 retailers worldwide with SellPath(SM) Services and BrandPath(SM) Services that increase channel sales. For more information about Channel Intelligence’s suites of commerce services, visit the company Web site at www.channelintelligence.com
About LG Electronics
Established in 1958 as Korea`s pioneer consumer electronics company, LG Electronics is a major global force in Electronics and Information & Communications products. More than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, strengthen LG Electronics` core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset. The Digital Displays and Media Company provides core technologies and cutting-edge digital products such as Digital TVs including PDP and LCD TV and digitally integrated products like AV products, optical storage, set-top boxes, and home servers. LG Electronics` goal is to enable the intelligent networking of digital products that will make consumers` lives easier than ever. For more information, please visit www.lgusa.com
Contact:
Matt Gomez
Public Relations
Channel Intelligence
1180 Celebration Blvd., Suite 101
Celebration, FL 34747
(321) 559-2385 (direct)
(321) 443-4255 (mobile)
matt.gomez@channelintelligence.com
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