MARKETMAX ANNOUNCES ADVANCED ASSORTMENT PLANNING
New Software Package Enables Retailers to Improve Inventory Turns Up to 30%
and Increase Sales Up to 10%
Wakefield, Mass. - June 17, 2002 - Marketmax today introduced Marketmax
Advanced Assortment Planning(tm), the first integrated, web-based planning
and analytics solution with the inherent scalability to enable retailers and
suppliers to plan and optimize their product mix.
Marketmax is the leading provider of retail planning and profit optimization
software for retailers and suppliers. Its new Advanced Assortment Planning
package is a powerful set of four fully integrated, web-designed modules
based on the company`s industry-standard Integrated Merchandise Planning
Solution. Marketmax Advanced Assortment Planning includes: Marketmax
Assortment Planning(tm), Promotional Planning(tm), Micromarketing(tm) and
Performance Analysis(tm).
"One of Marketmax`s traditional strengths is identifying a need in the
market early, and providing a solution that quickly and completely meets
that need. Marketmax`s Advanced Assortment Planning solution fills a void
in the retail industry, offering a software package specifically designed to
help retailers and suppliers maximize the assortment planning process," said
David Kardesh, senior vice president and chief information officer of The
Spiegel Group. "The Marketmax solution allows us to optimize our assortment
planning across the store, catalog and Internet channels, enhancing our
capabilities and helping us gain efficiencies."
The package is quickly and easily implemented, and can help users increase
sales up to 10% and improve inventory turns by about 30%. Marketmax`s
Advanced Assortment Planning provides users with one highly developed,
scalable set of tools to improve decision making, standardize planning
practices, and enhance the efficiency of the assortment planning process.
Key to the package is Marketmax`s ability to manage and create "on the fly"
dynamic hierarchies down to the store/SKU level. Because the information
required to plan a product mix resides in one integrated database, retailers
have the ability to build consistent, optimized assortments, based on one
source of information. In addition to the Spiegel Group, customers already
using Marketmax Advanced Assortment Planning include Kohl`s Corporation and
The Finish Line.
Marketmax Advanced Assortment Planning provides the foundation retailers and
suppliers need to plan a successful and profitable product mix across the
organization. Advanced Assortment Planning integrates seamlessly with the
Marketmax Integrated Merchandise Planning Solution, the company`s end-to end
merchandising solution.
* The Assortment Planning module enables retailers to link product mix to
financial objectives to improve performance across the organization.
Working in concert across all the modules, Assortment Planning helps
retailers build a strategy across a timeline to ensure inventory is mapped
to overall goals, reducing costs and maximizing revenue.
* Marketmax Promotional Planning provides the ability to drive revenue based
on select products and events. The system allows a retailer to manage
collections and price differences and analyze the effectiveness of each
promotional event.
* Marketmax Micromarketing enables retailers to automatically group stores
with similar attributes, making the planning process more efficient and
better tuned to various regions, seasons, buying trends, store sizes and
customer demographics. This module enables retailers to benefit from
reduced inventory and maximized product turn.
* Marketmax Performance Analysis enables retailers to determine which
products are delivering the best return on investment. It also provides
visibility into how location impacts revenues, maximizing revenue per square
foot. This performance data is automatically built into all modules,
ensuring consistency and accurate data across all applications.
"In today`s market retailers are constantly challenged with finding new ways
to streamline operations and better manage their businesses. To us, this
translated into the need for a complete set of tools to help retailers
optimize the assortment mix based on financial objectives," said Lori
Schafer, president and CEO of Marketmax. "Advanced Assortment Planning
gives retailers the scalable foundation they need to better manage their
business by improving inventory turns, increasing sales, and enhancing
overall ROI."
About Marketmax
Marketmax is the leading provider of advanced retail planning and profit
optimization software to the world`s leading retailers and their suppliers,
keeping them one step ahead of demand. Marketmax`s suite of products enables
retailers and their suppliers to deliver measurable results in the form of
increased margins and profitability, fewer markdowns, improved inventory
turns and greater customer satisfaction across all channels of retailing.
Marketmax is respected throughout the retail supply chain for its technology
leadership by providing "best in class" solutions and the industry`s only
truly integrated, web-architected and highly scalable enterprise planning
and optimization software.
Marketmax customers include Amazon.com, Charlotte-Russe, Discovery Channel,
The Finish Line, J Sainsbury plc, Kohl`s Corporation, Linens `n Things,
Lowe`s Companies, Marks & Spencer plc, Office Depot, Pamida Stores, ShopKo
Stores, The Spiegel Group, The Sports Authority, Staples, Tuesday Morning,
Waitrose Food Shops of the John Lewis Partnership, Wild Oats Markets and
Williams-Sonoma.
For more information, please visit www.Marketmax.com or call our worldwide
headquarters at 781-876-3200. For European sales information, Marketmax can
be contacted at +44-1455 823800.
Marketmax is a registered trademark of Marketmax, Inc. All other trademarks
are the property of their respective owners.
Contact:
RJ Bardsley
Miller Consulting Group, Inc
617.262.1800
rj@millergrp.com
Jacki Elwell
Marketmax, Inc.
781.876.3249
jelwell@marketmax.com
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