Frederick’s of Hollywood, Inc. chooses Direct Tech, Inc.’s Forecast*21
Forecasting, Planning, and Page Analysis tools will be implemented.
Omaha NE (August 31, 2004)-Fredericks’s of Hollywood, Inc. has selected Direct Tech, Inc.’s Forecast*21 to be their forecasting and planning software. The inventory control and management suite will assist them in organizing and improving all aspects of demand planning, inventory purchasing, merchandise analysis and assortment planning. Frederick’s of Hollywood, Inc. will also implement Direct Tech, Inc.’s Graphical Page Analysis and Merchandise Assortment Planning applications. These solutions will allow them to effectively manage their Catalog and Internet assortments, manage space allocation, improve spread design, increase sales and expand margins.
When asked why Frederick’s of Hollywood, Inc. chose the Direct Tech, Inc. solutions, Christine Ansari (Senior Vice President of Merchandise Operations) said, “As Frederick’s of Hollywood continues to grow our Catalog and Internet businesses; we recognize the need for a proven tool to improve our demand forecasting and inventory management. When we began researching our options, Forecast*21 was the solution most recommended by leaders in the direct industry, and many successful multi-channel retailers. Forecast*21 will allow us to better serve our customers, and make swifter strategic decisions in a rapidly changing direct industry.”
Forecast*21 has the ability to make the day-to-day planning and execution of product forecasting more efficient especially in today’s ever changing business climate. All three of these products were specifically designed for multi-channel direct marketing companies. They will assist them in forecasting, merchandising, marketing, planning and inventory control.
About Direct Tech, Inc.
Direct Tech, Inc. is the leading developer of software used to improve marketing, merchandising and inventory management for organizations that market through e-commerce, catalog, and retail sales channels. For more information about Direct Tech, Inc., please visit our web site at www.direct-tech.com or call 402-895-2100 x205 to reach the Sales Department.
About Frederick’s of Hollywood, Inc.
Frederick’s of Hollywood, Inc. is a multi-channel direct marketing company with one of the 25 most recognized brand names in the world. Frederick`s of Hollywood has 155 retail stores, as well as its highly successful catalog and internet sales channels. Customers can shop for Frederick`s of Hollywood merchandise in stores, via catalog and online at www.fredericks.com.
CONTACT:
Jack Mahaffey
Direct Tech, Inc.
Phone: 402-895-2100, ext 205
E-mail: jmahaffey@direct-tech.com
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