ValueClick Media and Oddcast Technologies Sync Up for Customized Back to School Promotions
Consumer Packaged Goods, Retail, and Financial Services Stand to Benefit the Most from Custom Created Channels
WESTLAKE VILLAGE, Calif.--June 19, 2002-- ValueClick, Inc., a leading provider of traditional and interactive digital marketing solutions, today announced that its media division has launched multi-demographic channels and innovative programs featuring web advertising and e-mail marketing for advertisers looking to reach 12-18 year old teen girls, 16-24 year old teens, 18-24 year old students, and parents online.
In an effort to assist advertisers interested in reaching the `back to school` target audience through highly targeted web advertising, ValueClick Media has expanded its relationship with Oddcast Media Technologies, an interactive marketing and media applications firm. Using Oddcast`s creative technology for high brand impact and interaction, and ValueClick`s custom created channels, advertisers now can build innovative programs which include microsites, promotions, viral marketing, and user interactivity with banners.
For example, an advertiser in the retail industry wanting to target 12-18 year old girls would implement ValueClick`s media solutions and receive a custom channel created with specific sites reaching this audience of 12.75 million users. By advertising on this channel and having an innovative program specifically designed, the advertiser builds brand awareness and drives qualified traffic to their site by exposing the users to a contest or banner interactivity. For more information, please click on
"The `back to school` target audience is definitely a fast growing population on the Internet," stated James Zarley, Chairman and Chief Executive Officer of ValueClick, Inc. "According to the 2002 study conducted by Knowledge Networks, one third of children ages 8-17 say the Internet is the medium they would choose if they could only have one, topping television, telephone, and radio. It is crucial that advertisers targeting this audience incorporate online advertising as a major component of their advertising plans."
"We`re thrilled that ValueClick selected our V Host technology to tout its Back to School offerings," said Adi Sideman, founder and CEO of Oddcast. "V Host offers a unique way of delivering high impact advertising message units to the notoriously fickle tween and teen audience. Together with ValueClick`s platform, we give brands a new, compelling tool set to capture youth buying power."
About Oddcast Media Technologies
Based in New York City, Oddcast Media Technologies develops interactive marketing and media applications. Dozens of clients spanning the film, television, music, government, automotive and retail industries extend their brands using Oddcast Products. The company`s patent pending applications empower clients to harness the Internet`s interactive, rich-media potential and deliver their message to a narrow-band world. Oddcast`s flagship product, the V Host, enables businesses to easily create web-based, lifelike, talking characters. These agents deliver traditional, text-based information in audio-visual form, and can respond to customer queries dynamically and in multiple languages. Our clients use the V Host for improving sales, marketing, advertising and customer service.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq:VCLK - News ) is a leading provider of interactive and traditional marketing solutions. ValueClick, Inc. offers marketers and advertisers a wide spectrum of custom media and technology solutions such as publisher and real-time third party ad serving, CPM, CPC, and CPA models, partner marketing services, personalized recommendation and merchandising assistant technology, agency management software, and both customer acquisition and customer retention email technology.
ValueClick, Inc.`s wholly owned subsidiaries are Be Free, Mediaplex, ValueClick Media, and AdWare. ValueClick, Inc. provides results for clients such as General Motors, Inc., the Coca-Cola Company, Heineken N.V., Sara Lee Corporation, GlaxoSmithKline, Citigroup, Inc., American Express Company, British Airways, Hyatt Corporation, AAA, Ameriquest, WorldComm, the Wall Street Journal`s Career Journal and Real Estate Journal, Barclays Bank, Dell Computers, Expedia, and Microsoft. For more information, please visit www.valueclick.com
This release contains forward-looking statements that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 22, 2002, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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