CompUSA Selects Coremetrics to Increase Online Revenues and Gain Customer Insight
Coremetrics Marketforce Enables America’s Largest Computer Superstore
Retailer To Improve Marketing Effectiveness, Enhance Site Design, and
Improve Customer Experience
Burlingame, CA – June 24, 2002 – Coremetrics, the leading web services
provider of marketing analytics solutions, today announced that CompUSA
(www.compusa.com) has selected Coremetrics Marketforce to increase the
company’s online revenues and gain valuable insight into the behavior of all
online visitors and customers. Coremetrics Marketforce is the industry’s
only marketing analytics platform that captures and stores all customer and
visitor clickstream activity to build LIVE (Lifetime Individual Visitor
Experience) Profiles of online customers and visitors that serve as the
foundation for all successful marketing initiatives. CompUSA will leverage
the outsourced Coremetrics Marketforce solution to improve marketing
effectiveness, enhance site design and optimize the online customer
experience.
“Coremetrics Marketforce offers a robust combination of dynamic clickstream
reporting, ad hoc segmentation capabilities, cutting-edge site effectiveness
metrics and lifetime customer value analysis,” said George Coll, vice
president of eCommerce for CompUSA. "We selected Coremetrics because of the
potential for their LIVE Profile technology to help us take a major step
forward in our marketing, site design and merchandising initiatives. With
the Marketforce solution, we will be able to drive increased online
profitability while developing an iterative business process for analyzing
and optimizing all our acquisition and retention marketing efforts online.”
Coremetrics Marketforce will be supporting CompUSA’s multi-domain Internet
presence with deep clickstream and marketing analytics capabilities,
enabling CompUSA to achieve a unified view of all customer and visitor
activity across their multiple online properties. This unified view of
clickstream behavior will allow CompUSA to improve their customers’
experience across all affiliated sites, while detailing the effectiveness of
specific marketing channels in driving online revenue. Deployed within
weeks to deliver immediate ROI, Coremetrics Marketforce is a managed
solution that requires no new hardware or software.
“Leveraging our LIVE Profile technology, we will deliver to CompUSA accurate
and comprehensive information about every single visitor and customer on
their web site, from the very first acquisition source all the way through
to detailed clickstream analysis and actionable lifetime value analysis,”
said Scott Kauffman, president and CEO of Coremetrics. “Coremetrics clients
have used Marketforce to increase purchase conversions by more than 30%,
improving email campaign effectiveness seven-fold, and reducing home page
departures by one-third. With the growing strategic importance of their
online business, CompUSA is poised to take advantage of our system and
achieve impressive business process improvements across the enterprise.”
About CompUSA
CompUSA Inc. (www.compusa.com), Where America Buys Technology(TM), is one of
the nation`s leading retailers and resellers of personal computers and
related products and services. CompUSA Inc. currently operates 220 CompUSA
Computer Superstores in 90 major metropolitan markets across the United
States that serve retail, corporate, government and education customers and
includes technical service departments. Many of the stores include
classroom training facilities.
About Coremetrics
Coremetrics is the leading web services provider of marketing analytics
solutions, empowering companies to develop and act upon a comprehensive
understanding of all visitor and customer interactions within their online
channels. Coremetrics Marketforce is the industry’s only online marketing
analytics platform that captures and stores all customer and visitor
clickstream activity to build LIVE (Lifetime Individual Visitor Experience)
Profiles that serve as the foundation for all successful marketing
initiatives. Coremetrics Marketforce enables online marketers, IT officers,
and e-commerce executives to attract and convert high value visitors,
optimize shopping path design, and increase customer lifetime value.
Customers include Ann Taylor, The Columbia House Company, Grainger, GMAC
Insurance, Hanover Direct, Nortel Networks, and Wal-Mart. Coremetrics is
headquartered in Burlingame, California with research and development
offices in Austin, Texas. The company is privately held with funding from
Accel Partners, General Catalyst, and Highland Capital Partners. To learn
more about Coremetrics, visit the company`s Web site at
http://www.coremetrics.com or call 877-721-CORE.
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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in
this document are trademarks or registered trademarks of the manufacturers
or marketers of the products with which the marks are associated.
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