Marketmax Helps Eye Care Centers of America Focus On Improving Profits
Leading Eye Care Provider Selects Marketmax for Merchandise Planning,
Analytics and Optimization
WAKEFIELD, Mass.--June 24, 2002--Marketmax today announced
that Eye Care Centers of America has selected the Marketmax(R) Integrated
Merchandise Planning Solution to improve retail planning, analytics and
profit optimization across their 360 stores nationwide. Eye Care Centers of
America, a Texas corporation, operates under eleven retail store names
including Bizer, EYE DRx, EyeMasters, Hour Eyes, Stein Optical, Vision Works
and Vision World.
Marketmax, the leading provider of advanced retail planning and profit
optimization software for retailers and suppliers, will provide Eye Care
Centers of America with a set of merchandise planning tools that will help
improve the accuracy of its product assortments and the efficiency of its
internal planning processes. Eye Care Centers of America will implement
Marketmax Assortment Planning, Micromarketing, Promotional Planning,
Financial Planning and Performance Analysis across all of the chain`s retail
stores. Eye Care Centers of America joins a long list of industry leaders
that have selected Marketmax, including Amazon.com, Kohl`s Corporation,
Linens `n Things, Lowe`s Companies, Marks & Spencer plc, The Spiegel Group,
The Sports Authority and Staples.
"We operate 360 stores in 32 states, with a wide assortment of products. Our
merchandise planning process is very complicated, and our challenge is to
appeal to each individual customer, while synchronizing our internal
processes to maintain our corporate objectives," said Epsy Miller, vice
president of information services at Eye Care Centers of America.
"Marketmax`s solution will enable us to seamlessly plan and optimize our
assortment mix and promotional strategy to correspond with our financial
goals. We are very confident in Marketmax`s ability to help us more
efficiently plan our unique stores and increase sales."
"Our scalable, Web-based software will allow Eye Care Centers to anticipate
demand and build optimized retail plans that deliver measurable ROI," said
Lori Schafer, president and CEO of Marketmax. "It is essential for a premier
specialty retailer such as Eye Care Centers to be able to react quickly to
market trends to ensure the best possible customer experience. We are
excited to help the company achieve collaboration and optimized assortments
across its organization."
Marketmax enables traditional and multi-channel retailers and their
suppliers to optimize profits through advanced retail planning. Marketmax is
the only merchandising solution that offers a fully integrated product suite
for all functions of the planning process, as well as all levels of
management and users in the organization. The Marketmax solution provides
for more efficient, effective and collaborative decision making, ultimately
driving improved sales, margins, inventory turns and overall customer
satisfaction and loyalty.
About Eye Care Centers of America
Eye Care Centers of America Inc. is one of the largest eye care centers in
the country. The company operates 360 stores, in 32 states under the trade
names EyeMasters, Binyon`s, Visionworks, Hour Eyes, Dr. Bizer`s VisionWorld,
Dr. Bizer`s ValuVision, Stein Optical, Vision World, EYE DRx and Doctor`s
VisionWorks.
About Marketmax
Marketmax is the leading provider of advanced retail planning and profit
optimization software to the world`s leading retailers and their suppliers,
keeping them one step ahead of demand. Marketmax`s suite of products enables
retailers and their suppliers to deliver measurable results in the form of
increased margins and profitability, fewer markdowns, improved inventory
turns and greater customer satisfaction across all channels of retailing.
Marketmax is respected throughout the retail supply chain for its technology
leadership by providing "best in class" solutions and the industry`s only
truly integrated, web-architected and highly scalable enterprise planning
and optimization software.
Marketmax customers include Amazon.com, Charlotte-Russe, Discovery Channel,
The Finish Line, J Sainsbury plc, Kohl`s Corporation, Linens `n Things,
Lowe`s Companies, Marks & Spencer plc, Office Depot, Pamida Stores, ShopKo
Stores, The Spiegel Group, The Sports Authority, Staples, Tuesday Morning,
Waitrose Food Shops of the John Lewis Partnership, Wild Oats Markets and
Williams-Sonoma.
For more information, please visit www.Marketmax.com or call our worldwide
headquarters at 781-876-3200. For European sales information, Marketmax can
be contacted at +44-1455 823800.
Marketmax is a registered trademark of Marketmax, Inc. All other trademarks
are the property of their respective owners.
CONTACT:
RJ Bardsley
Miller Consulting Group (on behalf of Marketmax)
617.262.1800
rj@millergrp.com
Jacki Elwell
Marketmax, Inc.
781.876.3249
jelwell@marketmax.com
Epsy Miller
Eye Care Centers of America
210-524-6728
emiller@ecca.com
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